- TWC To Sponsor U.S. Open
MediaDailyNews, Wayne Friedman - Friday, August 23, 2013
Time Warner Cable will become a multiyear sponsor of the U.S. Op ...
- Perceived NFL Censorship Should Help PBS
TVBlog, David Goetzl - Monday, August 26, 2013
Lord Grantham has been a boon to PBS. Now, the lords ...
- H&M Follows Beckham Into The Locker Room
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2013
For its new fall campaign for David Beckham Bodywear, H&M follows t ...
- Where Will Madison Square Garden Be In 10 Years?
MediaDailyNews, David Goetzl - Thursday, August 22, 2013
It was jarring recently to hear the New York City Council he ...
- TWC Offers Free Tennis Channel Preview For U.S. Open
MediaDailyNews, David Goetzl - Wednesday, August 21, 2013
Time Warner Cable (TWC) hit back at CBS on Wednesday, saying ...
- CBS Sports Gets American Athletic Games
MediaDailyNews, David Goetzl - Tuesday, August 20, 2013
Mike Aresco is back with CBS again. The former top sports executi ...
- Dentsu Acquires Olympic Rights To 22 Countries
MAD, Steve McClellan - Tuesday, August 20, 2013
Dentsu has acquired the Olympic rights to the Sochi and Rio gam ...
- Finding A Bone During The Dog Days
Marketing: Sports, Matt Dzamba - Tuesday, August 20, 2013
We've all participated in the annual rite of passage that is bra ...
- StubHub Gains Naming Rights At FedEx Field
MediaDailyNews, David Goetzl - Monday, August 19, 2013
As professional sports stadiums look to attach brands to seemingly as ma ...
- Should Netflix Be Streaming Live Sporting Events? Maybe Not Now, But Soon
VidBlog, P.J. Bednarski - Tuesday, August 20, 2013
An opinion piece from AllThingsD theorizes that the next logical strategy f ...
- Going Green: A Cause Every Event Should Embrace
Marketing: Causes, Michele Campbell - Monday, August 19, 2013
It has always bothered me that events like road races and wal ...
- U.S. Open Plans Gigantic Social Media Wall
The Social Graf, Erik Sass - Monday, August 19, 2013
Like chocolate and peanut butter, or bananas and peanut butter -- reall ...
- Fox Sports Digital Acquires Fanhood
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
Fox Sports Digital has acquired the assets of sports media startup Fanhoo ...
- Soccer: Global Game Attracts Global Ad Dollars
TV Watch, David Goetzl - Friday, August 16, 2013
The beautiful game is a beautiful business. The global popularity of socce ...
- Mazda Racers Set To Compete
Marketing Daily, Tanya Gazdik - Thursday, August 15, 2013
Mazda will celebrate its racing heritage this weekend at one of t ...
- NBCSN To Launch English Premier League Soccer
MediaDailyNews, David Goetzl - Tuesday, August 13, 2013
As a potentially defining property launches on NBC Sports Network this weeken ...
- Marketing In The Era Of The Modern-day 'Joe Hardy'
Marketing: Sports, Jon Last - Tuesday, August 13, 2013
I'm not old enough to remember the original production, but someone shou ...
- Fox Sports 1 Names Charter Advertisers
MediaDailyNews, David Goetzl - Monday, August 12, 2013
Ford, Geico and Yum Brands will take on launch sponsor roles wi ...
- Consumer Satisfaction Up At TV Sports, News Sites And Apps
MediaDailyNews, Wayne Friedman - Friday, August 9, 2013
A new study shows that when it comes to satisfaction with digit ...
- Iger Confident NBA Will Remain On ESPN
MediaDailyNews, David Goetzl - Tuesday, August 6, 2013
Disney CEO Bob Iger indicated Tuesday that he expects ESPN to ren ...
- Fox Sports 1: Coming To Play
Marketing: Sports, John Rowady - Tuesday, August 6, 2013
Launching a new sports channel is not for the faint at hear ...
- Joe Namath Hosts New Podcast One, Sports USA Show
Online Media Daily, Fern Siegel - Thursday, August 1, 2013
Former football legend Joe Namath will host a new on-demand audio sh ...
- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Sony Targets Outdoor Enthusiasts
Marketing Daily, Aaron Baar - Wednesday, July 31, 2013
Lesley Patterson, who in 2013 has already won three regional off-road triathlo ...
- Yahoo, NBC Team To Develop Sports Shows Cross-Platform
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
Rival competition for a share of the sports media market is pushi ...
- FedEx Ships Your Clubs
Out to Launch, Amy Corr - Monday, July 29, 2013
While it doesn't flow off the tongue like Kmart's "Ship Your Pant ...
- Esurance Expands Tennis Marketing
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Esurance is rolling out another tennis-focused marketing campaign including a TV spo ...
- Report: Sports Drinks' Growth To Slow Somewhat
Marketing Daily, Karlene Lukovitz - Friday, July 26, 2013
The beverages have seen cumulative five-year growth of 25%, despite a do ...
- European Court Goes Against World Cup On Pay TV
TVBlog, David Goetzl - Friday, July 26, 2013
Lately, many in Congress have come to view their roles vis--vis t ...
- Orange You Glad I Didn't Say Banana?
Out to Launch, Amy Corr - Wednesday, July 24, 2013
There’s a lot or orange in this ad for ESPN’s This ...