- Brooks' Run Happy Island To Rock 'n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, October 9, 2013
The on-site program comprises a 30,000-square-foot exhibition that includes a faux volcan ...
- ESPN To Provide AOL WIth Content
Online Media Daily, Gavin O'Malley - Wednesday, October 9, 2013
Content continues to drive the biggest deals. AOL and ESPN, for instanc ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Throwing The Baby Out With The Bathwater: R.I.P. EA NCAA Football
Marketing: Sports, Jon Last - Tuesday, October 8, 2013
Call me old school, but for a long time I've been le ...
- CineSport, USA Today Sports Group Form Partnership for Website Video
Online Video Daily, P.J. Bednarski - Monday, October 7, 2013
CineSport and USA Today Sports Group will co-produce and distribute sports programmi ...
- ESPN Drops International X Games
Around the Net In Media, Phyllis Fine - Friday, October 4, 2013
ESPN is canceling the international versions of its X Games extreme spor ...
- Big Win For Those Who Connect With Sports Fans
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
According to the annual Fan Engagement Study conducted by IMG unit Catalys ...
- USA Today, PGA Tour Partner For Digital Marketing
MediaDailyNews, Erik Sass - Wednesday, October 2, 2013
USA Today is muscling up its sports content with a series ...
- ESPN Deportes Radio Gets Spanish-Language NFL Rights
MediaDailyNews, Erik Sass - Wednesday, October 2, 2013
ESPN Deportes Radio has signed a deal giving it Spanish-language broadcast rad ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Subway Airs First Pele TV Spot
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
Subway, which announced in late July that futbol legend Pele had sign ...
- Virgin Atlantic Launches Promo With NFL
Marketing Daily, Tanya Gazdik - Tuesday, October 1, 2013
Virgin Atlantic is teaming with football analyst Adam Schefter to search f ...
- The Value Of A Brand - The Value Of A Team Name
Marketing: Sports, John Rowady - Tuesday, October 1, 2013
One of the most storied sports teams in history, the Washington Redskin ...
- Twitter Partners With NFL
MediaDailyNews, Wayne Friedman - Thursday, September 26, 2013
Twitter has made another TV partnership deal -- this time with t ...
- Twitter's Marketing Deal With NFL The Initial Kickoff
Online Media Daily, Laurie Sullivan - Thursday, September 26, 2013
Twitter has inked a marketing and branding deal with the National Footba ...
- Halftime Adjustments
Marketing: Sports, Matt Dzamba - Thursday, September 26, 2013
No disrespect to the uber-talented Mr. Bruno Mars, but this past week ...
- SoCal Honda, LA Galaxy Go Social For Charity
Raw, Karl Greenberg - Thursday, September 26, 2013
Social media is central to the LA Galaxy's partnership with SoCal Hon ...
- Sir Martin, Moderator-In-Chief
MAD, Steve McClellan - Tuesday, September 24, 2013
The WPP CEO drew a standing-room only crowd at an Advertising We ...
- The Art Of Mastering And Marketing 'Sport Science'
Marketing: Sports, Barry Janoff - Tuesday, September 24, 2013
Sports and numbers are indelibly intwined, but it is how you analy ...
- CBS Scores With The 'Emmys'
MediaDailyNews, Wayne Friedman - Monday, September 23, 2013
Two big TV winners on a late September Sunday night were "Sund ...
- ESPN Joins Magna Consortium
Real-Time Daily, Joe Mandese - Monday, September 23, 2013
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN ...
- New York Life Extends Sports Sponsorships
MediaDailyNews, Fern Siegel - Friday, September 20, 2013
New York Life extended its professional football, basketball, hockey, Southeastern Conference colle ...
- 'Get Crackin' Amps Up Edginess With Rodman Spot
Marketing Daily, Karlene Lukovitz - Thursday, September 19, 2013
Rodman, shown sitting next to a Kim look-alike actor, declares that "t ...
- The Social Sports Component: What Media, Teams And Brands Are Missing
Marketing: Sports, Bob Morgan - Thursday, September 19, 2013
There's an inherent connection between social media and sports that can't ...
- Is an Athlete Endorsement Right For Your Brand?
Marketing: Sports, Bobby Calise, Dan Parise - Tuesday, September 17, 2013
When Scottish tennis star Andy Murray won Wimbledon earlier this summer, ...
- A Relative Unknown TV Sports Champion -- In The Heat Of Battle -- Captivates Viewers
TV Watch, Wayne Friedman - Tuesday, September 17, 2013
If you didn't know anything about the intricacies of road cycling th ...
- Enterprise National Campaign Has Mobility Message
Marketing Daily, Karl Greenberg - Saturday, September 14, 2013
The division of Enterprise Holdings, which also owns Alamo and National brand ...
- Blue Ox's SideDraft App Lets Fantasy Football Fan Bet Real Money
Online Media Daily, Gavin O'Malley - Friday, September 13, 2013
Blue Ox Entertainment is expanding into fantasy football with SideDraft -- ...
- Papa John's Gets NFL Network Deal
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 13, 2013
Already the official pizza sponsor of the NFL and 18 teams, Pa ...
- ESPN Deportes Debuts ESPN Sync App
Online Media Daily, Fern Siegel - Thursday, September 12, 2013
ESPN Deportes debuted ESPN Sync -- the first Spanish-language web-based app duri ...