Social media is central to the LA Galaxy’s partnership with SoCal Honda “Pass it Forward” is a Facebook app on the LA Galaxy Facebook page in which invited to enter to win prizes by joining the “team” of one of the four charities. Participating charities include America Scores LA, County of Los Angeles Public Library, LA Food Bank, and Society for the Prevention of Cruelty to Animals Los Angeles – each chosen by four featured LA Galaxy players. The app launched on Thursday, the 26th.
Through “Pass it Forward” the Galaxy and SoCal Honda will award prizes weekly over the course of the program’s six-week duration, including tickets to upcoming Galaxy home games and a grand prize VIP experience at a future Galaxy practice, including a tour of StubHub Center and a meet-and-greet with a player. The app is designed to generate awareness for each charity and fans will have the option to click through to donate. Fanswill not have to donate to be eligible for prizing.