- CBS Interactive Debuts Fantasy Football Gaming App
Online Media Daily, Gavin O'Malley - Thursday, September 12, 2013
As mobile emerges as a key content channel for consumers, networks a ...
- Barclays Center And Honda Odyssey Partner For Venue's Anniversary
Raw, Karl Greenberg - Friday, September 13, 2013
With the anniversary of Brooklyn's Barclays Center rolling around on Sept. 2 ...
- Yankees Jump To WFAN In 10-Year Deal
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
The Bronx Bombers are landing at a new radio roost, with Wednesday ...
- 'Sporting News' Gains Access To NFL Highlights
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
With the National Football League's regular season upon us, football fans ha ...
- Ooyala Previewing New Sports Mosaic Feature Giving Huge Display of Sports Action
Online Video Daily, P.J. Bednarski - Thursday, September 12, 2013
Ooyala today will preview a new mosaic player that lets publishers stre ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- Bruno Mars Will Star In Pepsi Halftime Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 11, 2013
Superstar Bruno Mars will be in front of 110 million people ...
- Subway Series? Yankees May Replace Mets On WFAN
Around the Net In Media, Phyllis Fine - Wednesday, September 11, 2013
A deal that would put Yankee games on WFAN radio, replacing t ...
- Are You Ready For The Football Mom?
Engage:Moms, Patti Minglin - Wednesday, September 11, 2013
In addition to the back-to-school rush, September also marks the beginning ...
- Visa Plans To Make Fans' Dreams Come True
Marketing Daily, Aaron Baar - Monday, September 9, 2013
In its 18th year of partnering with the National Football League ...
- The Promotional Day Hall Of Fame
Marketing: Sports, Jon Last - Tuesday, September 10, 2013
The onset of Fall has always been a bittersweet time for m ...
- Brands Activate For Mega-Fight
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The promoters have taken the fighters to 11 cities, with the crow ...
- Bud Light Kicks Off NFL Effort
Marketing Daily, Tanya Gazdik - Thursday, September 5, 2013
Bud Light, the official beer sponsor of the National Football League, ...
- Covergirl Manicures NFL Team Colors
Marketing Daily, Karl Greenberg - Wednesday, September 4, 2013
It might seem like an odd pairing, but Covergirl is partnering wi ...
- Nissan Returns To The Heisman House
Marketing Daily, Karl Greenberg - Friday, August 30, 2013
The NCAA football season is here, and you know what that mean ...
- NFL And The Digital Gridiron
Marketing: Sports, John Rowady - Tuesday, September 3, 2013
In training facilities and practice fields across the nation, players prepare f ...
- Cumulus Buys Dial Global, Sells Stations To Townsquare
MediaDailyNews, Erik Sass - Friday, August 30, 2013
In what could be the biggest radio industry deal of the yea ...
- Fantasy Football Grows Fan Base, Attracts Brand Marketers
Online Media Daily, Gavin O'Malley - Friday, August 30, 2013
This year, fantasy football is bigger than ever, and according to n ...
- Junior Year For Hyundai And NCAA Football
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This is Hyundai's junior year in NCAA football. The Fountain Valley, Calif.-bas ...
- Farmers Taps PGA Pro Rickie Fowler For Video Series
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
In its latest outlandish effort, via AOR LA-based RPA, the company h ...
- CBS Interactive Adds 40 Sites To MaxPreps Franchise
Online Media Daily, Gavin O'Malley - Thursday, August 29, 2013
CBS Interactive plans to expand its high school sports coverage by addi ...
- Apple TV, Apps Add ESPN Channels
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 29, 2013
Adding content partners left and right, WatchESPN on Apple TV just add ...
- Performance 'Rush' For Chrysler's SRT
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This time, the automaker has its high-performance marque SRT (Street & Raci ...
- Lenovo Ups NFL Fantasy Stakes
Marketing Daily, Aaron Baar - Wednesday, August 28, 2013
Lenovo is hosting a "Fantasy Coach of the Year" contest, through whi ...
- Courtyard by Marriott Caters To NFL Fans
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Courtyard by Marriott is kicking off its third year as the offici ...
- NBC, ABC Tie For Summer Ratings
MediaDailyNews, Wayne Friedman - Tuesday, August 27, 2013
Summer TV ratings are now a neck-and-neck race -- with ABC a ...
- ESPN, Turner Sports Aim To Exit Nascar Early
Around the Net In Media, Phyllis Fine - Tuesday, August 27, 2013
ESPN and Turner Sports are trying to end their NASCAR broadcast righ ...
- Chevrolet Silverado Sponsors With Longhorns
Marketing Daily, Karl Greenberg - Monday, August 26, 2013
Chevrolet is rolling past the Austin city limits with a multi-year partnersh ...
- Tennis Marketing Spend Continues To Score
Marketing: Sports, Barry Janoff - Tuesday, August 27, 2013
When asked to name the Big Five sports in the U.S., ma ...
- Sports Fees Dominate Cable, Due To ESPN, NFL Network
MediaDailyNews, Wayne Friedman - Friday, August 23, 2013
Sports TV networks continue to dominate basic cable networks when it com ...