- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- On The DL: How To Handle Sidelined Partners
Marketing: Sports, Matt Dzamba - Monday, June 24, 2013
Another exciting NBA season has come to a close, and with i ...
- If College Athletes Are Ruled TV Performers, How Will Rules For TV Sports Deals Change?
TV Watch, Wayne Friedman - Monday, June 24, 2013
Now that the NBA Finals -- one of TV's biggest sporting even ...
- Patriots Owner Drops Boston Globe Bid
Around the Net In Media, Phyllis Fine - Friday, June 21, 2013
The Kraft Group is no longer pursuing a bid to buy T ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- Fox May Stream Super Bowl On Authenticated Basis
MediaDailyNews, David Goetzl - Wednesday, June 19, 2013
The past two Super Bowls have been streamed free online, but F ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- Fox Sports To Air In Italy
MediaDailyNews, Fern Siegel - Tuesday, June 18, 2013
Fox International Channels says it will launch Fox Sports in Italy wi ...
- Yahoo Gets A Package of Media Rights at New 49ers Stadium
Around the Net in Video, P.J. Bednarski - Tuesday, June 18, 2013
Yahoo! has been named the exclusive online sports content, social networking, a ...
- After TV, Sports Fans Up Coverage On Mobile, Social Nets
MediaDailyNews, Wayne Friedman - Monday, June 17, 2013
While TV remains the No. 1 platform for sports fans, the second-scre ...
- NBA Finals Ratings Hold Steady
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
ABC's game four of the "NBA Finals" between the Miami Heat a ...
- Second-Screening Posts Modest Results In Sports
MediaDailyNews, David Goetzl - Monday, June 17, 2013
Second-screening remains slow out of the gate for sports viewers, according ...
- Chevrolet's Campbell: Racing On Sunday Still Sells
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pick ...
- Teams To Play Big Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 14, 2013
By leveraging big data and multiple touch points, they will be ab ...
- NHL, 'Master Chef' Buck Up TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 13, 2013
Two of the most storied teams brands in the National Hockey Leag ...
- Tiger, Arnie, Clint 'Respect' Rodney
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
The U.S. Golf Association has enlisted legendary golfers Tiger Woods and Arno ...
- Coke Gets Marketing (Snow) Ball Rolling For Sochi '14
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Coca-Cola, a top-tier partner of the International Olympics Committee and U.S. Olympi ...
- Bad News At ESPN: Layoffs, End Of 3D Network
Around the Net In Media, Phyllis Fine - Wednesday, June 12, 2013
Two news items today from ESPN, both on the minus side: Firs ...
- Chevy Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 11, 2013
In addition to having a multi-year deal with super-team Manchester United th ...
- Yahoo Sports Radio Available On PodcastOne.com
Online Media Daily, Fern Siegel - Tuesday, June 11, 2013
PodcastOne and Gow Broadcasting, operator of Yahoo! Sports Radio in partnership wi ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. B ...
- LeBron Scores First Videogame Cover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
LeBron James has done a lot of things during his basketball caree ...
- NBC Sports Group Not Partnering With YouTube For 2014 Olympics
Around the Net In Media, Phyllis Fine - Tuesday, June 11, 2013
Though it worked with YouTube to provide online coverage of last year ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Transparency, Accountability And Accessibility As Mandatory Marketing Assets In An Era Of 24-7 Visibility
Marketing: Sports, Jon Last - Tuesday, June 11, 2013
Perhaps it's an overstatement to suggest that American sports properties suffer fr ...
- 'Tony Awards' Broadcast Up 20%
MediaDailyNews, Wayne Friedman - Monday, June 10, 2013
The only original show to see any gain at all on Sund ...
- Cross-Platform, ESPN Reaches Nearly 75% Of Men Per Month
MediaDailyNews, David Goetzl - Monday, June 10, 2013
ESPN reached nearly three in four American men with its TV a ...
- Report: Tennis Sponsorship To Top $700M In 2013
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
With brands such as Corona Light, Emirates Air, Rolex, FedEx, Coke a ...