• by Amy Corr , July 17, 2013

How long does it take ice to melt, and who got stuck with the job of finding out? The Honda Center, home of the Anaheim Ducks hockey team, wanted to create a campaign to increase ticket purchases in its all-event Premium Seating area. Team One hand-delivered blocks of ice to hockey-loving business owners in the Orange County and L.A. areas that contained a surprise. The best part was that the ice block was placed on a stand that caught and trapped the water as it melted. No need to run to the sink and douse the block with hot water. Each block contained an Anaheim Ducks-branded hockey puck with the recipient's name on it. Wild Wing, the mascot for the Ducks, came along on the delivery of some pucks. See a video here.