Athletes Give "One More" For Love Of The Game
- by Amy Corr @MediaPostOTL, July 17, 2013
"One more" is a rallying cry
used by athletes when they have physically pushed themselves to just shy of their breaking point. And then they bypass that feeling and complete one more rep or lap. Gatorade pays tribute to
these moments, during which an athlete becomes a better player. A football team is shown practicing in the grueling heat; drinking Gatorade to replenish electrolytes, the team soldiers on, doing
lunges, fast-feet drills and practicing game moves. My favorite scene takes place in the weight room, where a young man completes a bench press and sees the words “one more” taped to the
ceiling. See the ad here, created by TBWA\Chiat\Day.
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