USA Swimming, the governing body for the sport in the U.S., has tapped Colle+McVoy as its first agency of record. The agency was selected to lead strategic and creative development of a national
marketing program that will launch in the spring of 2014 to increase swimming participation. The campaign will be a collaborative effort among multiple aquatic industry partners that share the
common goal of growing participation.
Colle+McVoy has handled Cannondale, Indian Motorcycle, Mountain Hardwear, People for Bikes, and the
Recreational Boating & Fishing Foundation (RBFF) for five years.