- Ronaldo Scores Multimillion-Dollar Alliance With Herbalife
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
The international soccer star, who earns about $22M from annual endorsements, pla ...
- Chevron And U.S. Open: Young Scientists Wanted
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
"We have a neat little deal," says Glenn Weckerlin, global director ...
- Vizio Promotes 'Fandemonium'
Marketing Daily, Aaron Baar - Thursday, June 6, 2013
"We looked at the Rose Bowl and said, 'There's some really gre ...
- Emirates, Pele In Cosmos Comeback
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
The original version of the New York Cosmos of the North Americ ...
- Beckham's Old Venue Officially Gets A New Name
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
When David Beckham played in Major League Soccer, The Home Depot Cent ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Modelo Especial Partners With Fox Soccer
Marketing Daily, Tanya Gazdik - Tuesday, June 4, 2013
Modelo Especial is partnering with Fox Soccer for the "Modelo Unido" promoti ...
- New Verizon, NFL Deal Expands Game Coverage
MediaDailyNews, Mark Walsh - Tuesday, June 4, 2013
Verizon Wireless on Tuesday announced extending its mobile partnership with the Nation ...
- Griner Dunks, But Delle Donne Grabs Deals
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
No. 1 overall pick Brittney Griner last week become the first wom ...
- New York Ushers In A Bull Market For U.S. Soccer
Marketing: Sports, John Rowady - Tuesday, June 4, 2013
Has soccer finally "arrived" as a major sport in the U.S.A.? ...
- Pac-12 Names Leess SVP Production Planning
MediaDailyNews, Steve McClellan - Monday, June 3, 2013
Pac-12 Networks has appointed Jonathan Leess senior vice president of production planni ...
- ABC, Branded Cities Partner For National DOOH Network
MediaDailyNews, Erik Sass - Monday, June 3, 2013
ABC Regional Sports and Entertainment Sales, a division of ABC National Televisi ...
- Q&A: Pepsi at NFL, Rookie, Super Bowl Alliance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
The NFL and Pepsi have been partners since 2002, the same seas ...
- Class of '13 Carded By Panini
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
Need an NFL fix during the NBA and NHL post-seasons? So do ...
- UFC To Launch Spanish Network
MediaDailyNews, David Goetzl - Friday, May 31, 2013
The Ultimate Fighting Championship will launch a Spanish-language network in Latin Ameri ...
- Disney CFO Touts ESPN's Status
MediaDailyNews, Wayne Friedman - Thursday, May 30, 2013
Jay Rasulo, senior executive vice president/CFO of Walt Disney Co., is confide ...
- Fox Deportes Studios Launches, Creates New Shows
MediaDailyNews, Erik Sass - Wednesday, May 29, 2013
U.S. media companies are muscling up with original content to reach t ...
- Q&A: How FedEx Scores With The NFL, Nascar, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
FedEx delivers packages, parcels and logistical solutions to businesses and customers worldwid ...
- Chevy Fields IndyCar Engine
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
After six year's absence, Chevrolet is back to IndyCar with winning engine ...
- NBA, Taco Bell Thinking On The Outside Of The Box
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
A new campaign between the NBA and QSR partner Taco Bell pu ...
- Man City Fans To Ex-Manager Mancini: 'Grazie'
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 28, 2013
Over 700 Manchester City supporters clubbed together via social media to p ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Nike Dropping Livestrong Lines After Holidays 2013
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 29, 2013
Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprof ...
- How Griner, Diggins Will Change The WNBA Landscape
Marketing: Sports, Barry Janoff - Tuesday, May 28, 2013
The WNBA on Memorial Day weekend began its 18th season of pla ...
- 'Sports Illustrated' Site Debuts 'SI Now' Show
MediaDailyNews, David Goetzl - Tuesday, May 28, 2013
Had the CNN/SI network not been abandoned early last decade, "Sports Illustrate ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Honda Backs USAC Racing
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
American Honda has launched a big partnership with the United States Au ...
- NFL Puts Super Bowl L Into Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
In 1985, the last time a Super Bowl was played in Northe ...
- NFL-Microsoft Deal 'Landmark' Game-Changer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
A new multi-year alliance between the league and Microsoft, valued at $4 ...
- Outdoor Sports - Hunting & Fishing - Meet The Digital Future
Engage:Men, Jack Cohen-Martin - Thursday, May 23, 2013
When a bidding war recently broke out over it, we started thinki ...