- Outdoor Sports - Hunting & Fishing - Meet The Digital Future
Engage:Men, Jack Cohen-Martin - Thursday, May 23, 2013
When a bidding war recently broke out over it, we started thinki ...
- ESPN Layoffs Could Number 300-Plus
Around the Net In Media, Phyllis Fine - Wednesday, May 22, 2013
ESPN is axing a single-digit percentage of its global workforce, a mo ...
- Crowne Plaza Measures PGA Tour Sleep Habits
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2013
Just in time for the Crowne Plaza Invitational at Colonial tournament th ...
- ESPN Cuts Workforce
MediaDailyNews, Fern Siegel - Tuesday, May 21, 2013
ESPN is cutting its workforce, the latest Disney division to reduce staf ...
- 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno
Marketing Daily, Gail Marie - Tuesday, May 21, 2013
Mizunos running shoes are stiff (for a reason) so they don't fe ...
- Levi's Puts On Its Big Boy Pants
Marketing: Sports, Matt Dzamba - Tuesday, May 21, 2013
Levi's' $220 million naming rights deal with the new San Francisco 49e ...
- End It Like Beckham
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
David Beckham, known as much for his off-field, high-profile endeavors and h ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- Caring More About The Cause Than The Marketing
Marketing: Causes, Michele Campbell - Monday, May 20, 2013
If you read my post last month about volunteering at the Bost ...
- Van Wagner Partners With CineSport For Online Video
MediaDailyNews, Erik Sass - Friday, May 17, 2013
Van Wagner Communications' Sports and Entertainment division is joining forces with CineSpor ...
- U.S. Open Going Cable-Only, Moves To ESPN
MediaDailyNews, David Goetzl - Friday, May 17, 2013
After decades on the network that saw stars from Ashe to Navratilo ...
- Oakley Inks Deal With MLB Properties
MediaDailyNews, Karl Greenberg - Thursday, May 16, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- ESPN Deportes Unveils New App, Soccer Shows
MediaDailyNews, Steve McClellan - Wednesday, May 15, 2013
Hispanic-targeted ESPN Deportes unveiled its new app, ESPN Sync, at its upfro ...
- ESPN Ramps Up Football, Soccer Coverage, Pushes Sports Cross-Platform
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
For sports fans, it's about live content across all screens. And ES ...
- CBS Interactive Adds 247Sports Football, Basketball Content
Online Media Daily, Gavin O'Malley - Tuesday, May 14, 2013
Adding to its niche content, CBS Interactive has entered into a distributi ...
- Levi's Gets Naming Rights For SF Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
The San Francisco 49ers said that Levi Strauss & Co. will p ...
- ESPN, Twitter Deepen Ties
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 14, 2013
ESPN and Twitter are expanding their partnership, which involves posting sports-related vide ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- Beware The Bells And Whistles, 'Proprietary' Research Methodologies Are Often More Sizzle Than Steak
Marketing: Sports, Jon Last - Tuesday, May 14, 2013
As former MRA presidents who have worked on both the client a ...
- ESPN Uses Times Square Signs For Upfront Greetings
MediaDailyNews, David Goetzl - Monday, May 13, 2013
ESPN will look to reach advertisers heading in and out of i ...
- ESPN To Marketers: Our Networks Key To Reaching Hispanic Men
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
On the eve of its upfront presentation to advertisers, ESPN has issu ...
- ESPN Weighs Wireless Subsidies For Users
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 10, 2013
To ensure mobile users can watch all the streaming content they c ...
- Volkswagen, Audi Open Manhattan Flagship
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Volkswagen and Audi are busy right now, both on the ad a ...
- ESPN Mulling Data Subsidies: The Return Of The Carriage Fee?
MoBlog, Steve Smith - Monday, May 13, 2013
Should media companies or their advertisers help underwrite the cost of t ...
- MLB, BlackBerry Host Twitter 'Takeover'
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
Major League Baseball is closing the virtual ballpark gates for a n ...
- Sanders Preps For YouTube's Primezone Sports
Online Media Daily, David Goetzl - Thursday, May 9, 2013
Deion Sanders, who is busy with shooting commercials and offering NFL commentar ...
- Pennzoil: What Matters Is What You Put In It
Marketing Daily, Karl Greenberg - Wednesday, May 8, 2013
The creative approach allows the company to speak to a broad swa ...
- Nike Celebrates LeBron's Fourth MVP Award
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
Well, that didn't take long: Nike says that it is celebrating N ...
- One World Sports Banks On Global Sports, Upscale And Young Viewers
MediaDailyNews, Wayne Friedman - Tuesday, May 7, 2013
More sports TV programming channels continue to look for success. Why? T ...
- Tebow Time (Out)
Marketing: Sports, John Rowady - Tuesday, May 7, 2013
A few years ago, I was asked by a sports trade publicati ...