- MSG Launches Renovation Retrospective
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
Madison Square Garden celebrate the Garden's 132 year history as part ...
- CBS Interactive Acquires Ad Rights To Top eSports Players
Online Media Daily, Ross Fadner - Wednesday, April 18, 2012
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday reveal ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Some Guys Have All the Luck
Marketing: Sports, Rich Calacci - Tuesday, April 17, 2012
Why online media wins during the NFL draft. ...
- Europeans Watch 28.2 Hours Of Sports Per Month
Around the Net In OMD Europe, Nina Lentini - Monday, April 16, 2012
Turkey has the highest penetration for sports sites, with 70.7% accessing t ...
- NESN, WBZ Go To Bat For Red Sox
MediaDailyNews, David Goetzl - Friday, April 13, 2012
Regional sports network NESN and the CBS local station in Boston ha ...
- Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
Marketing Daily, Tanya Gazdik - Friday, April 13, 2012
"Golf courses have a storied history as informal meeting places, which alig ...
- NFL Network To Carry Rugby Championships
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
The NFL Network will be the exclusive U.S. television partner for Rug ...
- Univision Deportes Wants Bigger Ad Slice
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
A top Univision executive expresses concern that advertisers have under-recognized the Hispan ...
- Nike Unveils NFL Uniforms; Consumer Line Readied
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
Of all 32 teams for whom Nike is developing uniforms, the Seatt ...
- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- Fox Programs Sports On Saturday Nights
MediaDailyNews, Fern Siegel - Wednesday, April 11, 2012
Beginning Saturday and running through Dec. 8, Fox Sports is programming ...
- NBCU Promotes NHL Playoffs With Inventive DOOH
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
A giant replica of the Stanley Cup -- a 21-foot version ...
- Madison Square Garden Taps Christie To SVP
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The Madison Square Garden Company has named Kevin Christie to the n ...
- Virgin Media Sponsors Red Devils
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
The Virgin Media logo will appear on the jumpsuits of the Briti ...
- Motorola Celebrates Bubba Win
Marketing Daily, Aaron Baar - Monday, April 9, 2012
To celebrate Watson's victory, Motorola is offering 10 golf fans a chan ...
- The Venue As Marketing Vehicle
Marketing: Sports, Jon Last - Tuesday, April 10, 2012
Everyone knows the old real estate adage of "location, location, location." ...
- ESPN Outreach Site Adds Podcasts
MediaDailyNews, David Goetzl - Monday, April 9, 2012
ESPN's efforts to give consumers behind-the-scenes access to its operations -- a ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- Sports TV Costs Jump, Threatening Pay TV Model
Around the Net In Media, Phyllis Fine - Monday, April 9, 2012
The "skyrocketing cost of sports television" will increasingly "undermine the pay ...
- Twitter Boosts Profile Of Women's Football
Around the Net In OMD Europe, Nina Lentini - Monday, April 9, 2012
Thanks to social media, women's football is now the third biggest te ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- As In Football, A Great Media Plan Can Kill
TV Watch, Wayne Friedman - Monday, April 9, 2012
How should an NFL sponsor react to news of a New Orlea ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- Jockey, ESPN With Tim Tebow
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Jockey International, one of Tebow's most ardent marketing supporters, has joined wi ...
- 'NFL' Mag Shuts Down
Around the Net In Media, Phyllis Fine - Friday, April 6, 2012
It's game over for NFL Magazine after just four issues. Dauphin Med ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- P&G Adds More Athletes To Olympic Team
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble has selected 28 U.S. athletes it will sponsor ...
- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...