- Sporting Events Prove To Be An Online Success
Around the Net In Online Marketing, Ross Fadner - Thursday, April 16, 2009
Whereas entertainment sites like NBC and News Corp.'s Hulu have yet ...
- Universal Sports Runs With Boston Marathon
MediaDailyNews, David Goetzl - Wednesday, April 15, 2009
After four years on Comcast-owned Versus, the famed Boston Marathon will mo ...
- 'USA Today' Gets In the MMA Ring
MediaDailyNews, John Capone - Wednesday, April 15, 2009
USA Today is about as mainstream as you can get. Its readersh ...
- Best Western Pitches Woo To NASCAR Couples
Marketing Daily, - Monday, April 13, 2009
Best Western International, which is the Official Hotel of NASCAR, has launch ...
- Verizon Adds YES To National FiOS Service
Marketing Daily, Aaron Baar - Monday, April 13, 2009
A company rep did not know how, or if, Verizon plans ...
- Verizon Says YES To Yankee Baseball
MediaDailyNews, Aaron Baar - Monday, April 13, 2009
To appease Yankee fans, Verizon will carry the YES Network, home ...
- NFL Network Remains On Dish, Lawsuit Settled
MediaDailyNews, Wayne Friedman - Friday, April 10, 2009
NFL Network has solved some of its legal distribution problems -- agreei ...
- CBS' March Madness Scores Slam Dunk Online
MediaDailyNews, Wayne Friedman - Friday, April 10, 2009
CBS continues to see big results from its NCAA March Madness onli ...
- Armato Out At Association of Volleyball Professionals
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Leonard Armato has resigned his posts as chairman, CEO and commissioner ...
- Cerveza Tecate, ESPN Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Tuesday, April 7, 2009
For the first time, Cerveza Tecate is expanding beyond Spanish-language media ...
- Knockout: Tecate Sponsors ESPN Boxing
MediaDailyNews, Karl Greenberg - Tuesday, April 7, 2009
For the first time, Cerveza Tecate is expanding beyond Spanish-language media ...
- NHL Taps Twitter To Launch Portal, Stanley Cup Playoffs
Online Media Daily, - Wednesday, April 8, 2009
The National Hockey League will hold its first Tweetup, a meetup ...
- UPS Makes Pit Stop, Swaps NASCAR Drivers
Marketing Daily, Karl Greenberg - Friday, April 3, 2009
The Atlanta company has swapped racing icon Dale Jarrett, who has be ...
- Batter Up: XM Carries All MLB Games
MediaDailyNews, Erik Sass - Friday, April 3, 2009
XM Radio will broadcast coverage of every game of the 2009 Maj ...
- Hot Diggity Dog! It's Time To Play Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, April 3, 2009
Barry Janoff reports that the National Hot Dog & Sausage Council sa ...
- NCAA Forces Take Down of 'March Tweetness'
Around the Net In Online Marketing, Ross Fadner - Thursday, April 2, 2009
...
- Libby's Signs NASCAR Spouse For Promo
Marketing Daily, - Wednesday, April 1, 2009
Libby's Vegetables has signed Kim Burton, wife of NASCAR driver Jeff Burto ...
- NBA Meets NRDC, Goes Green
Marketing Daily, - Wednesday, April 1, 2009
They might seem like strange bedfellows, but the National Basketball Association a ...
- ESPN Overhauls 'SportsCenter'
MediaDailyNews, David Goetzl - Wednesday, April 1, 2009
Every half-decade or so, ESPN overhauls the appearance of the opening monta ...
- March Madness Invades YouTube
Online Media Daily, - Wednesday, April 1, 2009
In addition to offering free streaming of the NCAA Men's Basketball Tourname ...
- Correction: MLB iPhone App Initially Was Not Free
Online Media Daily, - Tuesday, March 31, 2009
The
brief "MLB.com Pitches Paid iPhone App" in the March 3 ...
- Baseball's Back: Can It Reverse The Curse?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
Major League Baseball is running a new marketing campaign, underscoring the historic ...
- 65 Hours of Hoops Nets Big Ad Dollars
Research Brief, Jack Loechner - Tuesday, March 31, 2009
According to a new report from TNS Media Intelligence on March Madne ...
- Brands Follow NBA On Its European Tour
Marketing Daily, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- NBA Shoots European Tour, Sponsors Follow
MediaDailyNews, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- Sharp Electronics Signs With The Mets
Marketing Daily, - Tuesday, March 24, 2009
The New York Mets and Sharp Electronics Corporation have signed a multiyea ...
- Consumers Expect Corporate Sponsors To Cut Back
Research Brief, Jack Loechner - Wednesday, March 25, 2009
A new Performance Research study of American consumers revealed that 32% report ...
- Comcast Sports Nets Add VOD Fare
Around the Net In Media, Joan Voight - Tuesday, March 24, 2009
Many of Comcast's regional owned-and-operated sports networks are now offering on-demand dai ...
- Cartoon Network Teams Up With NBA
MediaDailyNews, David Goetzl - Monday, March 23, 2009
Turner's long-term relationship with the NBA will expand to include short-form programmi ...
- 'Red Zone' Kicks Off On Cable
MediaDailyNews, David Goetzl - Monday, March 23, 2009
The NFL is bringing a key part of the Sunday-afternoon package ...