• April 8, 2009

The National Hockey League will hold its first Tweetup, a meetup of people that use Twitter, on April 15, between 7 and 10 p.m. EST to celebrate the launch of thePortal at NHL.com, as well as the start of the Stanley Cup Playoffs.

The strategy sends a message to fans that the NHL is the Digital League. Michael DiLorenzo, NHL director of corporate communications, said there isn't a more appropriate launch venue for the portal than a social media gathering.

Fans can find the flagship party at the NHL Powered by Reebok Store on 6th Ave in New York City. McDonald's will sponsor free food in the city. Satellite "Tweetups" will occur in Boston, Chicago, Columbus, Denver, Edmonton, Philadelphia, Pittsburgh, San Jose, Vancouver, and Washington.--Laurie Sullivan