- CBS: March Madness Traffic Up 60%
Online Media Daily, Mark Walsh - Monday, March 23, 2009
The first four days of coverage of the NCAA Men's Basketball Tourname ...
- Brands Sign On For Major League Gaming
Marketing Daily, - Wednesday, March 18, 2009
Dr Pepper, Old Spice, Castrol and Stride are just some of t ...
- March Madness Slam Dunks YouTube
MediaDailyNews, David Goetzl - Tuesday, March 17, 2009
Sunday evening 6 p.m. EST was liftoff for Matt Carstens. As so ...
- VW Signs Multi-year Major League Soccer Deal
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
Volkswagen will activate with in-stadium, grassroots and national television programs. As pa ...
- Starwood Is First Hotel Partner Of WNBA
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
A new campaign will include traditional media and ads on WNBA.com a ...
- CBS' Game Plan For March Madness Programming
Around the Net In Media, Joan Voight - Monday, March 16, 2009
With the NCAA Men's Division Basketball Tournament, known as "March Madness," rights-hold ...
- NBA Extends 'Amazing' Effort In New Ads
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
The campaign, which debuts this week, features ads developed through a collaborati ...
- Glam's Brash To Partner With Sports Blogging Network
Online Media Daily, Gavin O'Malley - Monday, March 16, 2009
Brash.com, Glam Media's vertical content network for men, today is expected ...
- Augmented Reality Gives Topps' MLB Brand Life Online
Online Media Daily, Laurie Sullivan - Monday, March 16, 2009
Attempting to attract a generation of kids growing up on Twitter a ...
- NCAA Brackets, LeBron And MLB Keep State Farm In The Game
Around the Net In Brand Marketing, Thom Forbes - Friday, March 13, 2009
...
- Milk Industry, NBA Team For Teen Fitness
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2009
The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: t ...
- Hike! Versus Carries UFL Debut Season
MediaDailyNews, David Goetzl - Tuesday, March 10, 2009
The latest would-be challenger to the NFL has signed a deal wi ...
- NCAA Tournament To Boost CBS' Online Revenue
Around the Net In Online Marketing, Ross Fadner - Tuesday, March 10, 2009
...
- March Madness Goes Mobile Via Yahoo
Online Media Daily, Mark Walsh - Tuesday, March 10, 2009
Extending March Madness to mobile phones, Yahoo has created a dedicated mobi ...
- ESPN 360 May Score With Ads
MediaDailyNews, David Goetzl - Monday, March 9, 2009
It will only last a short time. But ESPN may find impressi ...
- H.S. Sports Group Cries Foul Over Newspapers' Webcast
Online Media Daily, Wendy Davis - Monday, March 9, 2009
A dispute about whether newspapers can Webcast high school sports games h ...
- Pro Beach Volleyball Taps RotoHog To Create Fantasy Game
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
The AVP Pro Beach Volleyball tour has tapped fantasy sports platform provid ...
- 'SI' Sucked Into Fake Memoir Controversy
Around the Net In Media, Joan Voight - Thursday, March 5, 2009
Sports Illustrated is finding out what happens when a magazine publishes ...
- Hispanic NASCAR Fans Break The Mold
Engage:Hispanics, Patricia Graham - Thursday, March 5, 2009
One internationally prominent marketer that has been working hard to understand a ...
- Newspapers, Mags Can Jazz Sites With NCAA Video
MediaDailyNews, David Goetzl - Wednesday, March 4, 2009
Newspapers and magazines looking for compelling video to offer online in t ...
- Yahoo Sports Selects National Football Post For Content
Online Media Daily, - Thursday, March 5, 2009
The National Football Post (www.nationalfootballpost.com) was selected by Yahoo Sports to ...
- 'Wall Street Journal' Offers More Sports
Around the Net In Media, Joan Voight - Wednesday, March 4, 2009
To reach readers interested in more than business and financial news, T ...
- NASCAR Drives Fan Loyalty
Marketing Daily, - Saturday, February 28, 2009
NASCAR drivers and Speedway Motorsports will run a fan program this seas ...
- Cable Sports Nets Pay More To Play
MediaDailyNews, Wayne Friedman - Friday, February 27, 2009
Cable sports networks continue to be the most inefficient for cable operator ...
- CBS' NCAA Men's Tourney Almost Sold Out
Around the Net In Media, Joan Voight - Thursday, February 26, 2009
CBS' coverage of the National Collegiate Athletic Association's Men's Basketball Tournament ...
- Canon USA Wears Pinstripes
Marketing Daily, - Tuesday, February 24, 2009
Canon U.S.A., Inc. has extended its sponsorship with the New York Yanke ...
- Nike Ad Ribs Five Golfers Not Named Tiger
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Here's
the new ad (after an HP ad). ...
- Content Costs Rising For ESPN
Around the Net In Media, Joan Voight - Tuesday, February 24, 2009
Renewing sports broadcasting deals with Major League Baseball, NASCAR and other entiti ...
- Golf Channel Leaps On Tiger's Return
Around the Net In Media, Joan Voight - Monday, February 23, 2009
The Golf Channel sprang into action with Tiger Woods' announcement that ...
- Olympics 2014, 2016: Let The Bidding War Begin
MediaDailyNews, David Goetzl - Friday, February 20, 2009
The head of the International Olympic Committee was hazy on specifics, b ...