- Break Media Intros NASCAR Site
Online Media Daily, - Monday, February 23, 2009
Break Media today launches a NASCAR enthusiast site, All Left Turns. T ...
- ESPN Shines On Sun Belt Games Through 2012
MediaDailyNews, David Goetzl - Thursday, February 19, 2009
In its accumulating mass of sports rights deals that stretch across platfor ...
- Infiniti Promotes College Basketball On ESPN, CBS
MediaDailyNews, - Thursday, February 19, 2009
Infiniti, already a sponsor of Big Ten and SEC college basketball f ...
- EA Sports Heads Back To Reality With Pact
Marketing Daily, Aaron Baar - Wednesday, February 18, 2009
The products--which will use infrared, motion and equilibrium sensors--will serve as ...
- NHL: Brand Resurrected
Marketing Daily, John Conti, Andrew Pierce - Monday, February 16, 2009
On the first day of 2009, baseball's field of dreams -- Chicago ...
- NCAA Backpedals On Banned Substances In Vitaminwater
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
"To put it in perspective, an average-sized, healthy man would have ...
- Fox Cuts Costs On Sports Coverage
Around the Net In Media, Joan Voight - Friday, February 13, 2009
Known for its production values, Fox Sports is trying to balance technic ...
- ESPN Ads: A-Rod Pitches World Baseball Classic
MediaDailyNews, - Thursday, February 12, 2009
Alex Rodriguez, better known as A-Rod, admitted to using steroids in 200 ...
- GroupM Unit: Motorsports Braces For Crash As Sponsors Hit The Brakes
MediaDailyNews, Joe Mandese - Friday, February 13, 2009
At a time when most forms of ad-supported media and other for ...
- Vitaminwater Runs Afoul Of NCAA Banned-Substances Rule
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
...
- WWE Taps Michelle Wilson For Marketing EVP
Marketing Daily, - Monday, February 9, 2009
In her new role, Wilson will head World Wrestling Entertainment's global marketi ...
- Sports Package: Major League Baseball Cuts 2 Online Deals
MediaDailyNews, David Goetzl - Monday, February 9, 2009
On the brink of a season where major story lines changed ov ...
- Stay On Green: ProLink In-Golf Ad Deal
MediaDailyNews, David Goetzl - Monday, February 9, 2009
Perhaps reacting to the tough economy, a company that sells ad spa ...
- Why The Mets Deal Is Right For Citi
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
Tom Van Riper, in fact, says that Citigroup should shrug off a ...
- Everlast Sports The Muhammad Ali Collection
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
...
- Fini: Superbowl Wrap
Research Brief, Jack Loechner - Monday, February 9, 2009
Here's an Online wrap of Super Bowls past and present to conclu ...
- Kellogg Dropping Michael Phelps Over Bong Photo
Around the Net In Brand Marketing, Thom Forbes - Friday, February 6, 2009
Kellogg will let swimmer Michael Phelps' contract expire at the end ...
- Penguins Urge Young Fans To 'Get In The Game'
Marketing Daily, Nina Lentini - Thursday, February 5, 2009
The campaign targets the 20-something fan who is both accustomed to alternati ...
- Tecate Sponsors Grand Prix
Marketing Daily, - Wednesday, February 4, 2009
Cerveza Tecate is serving up its eighth year as exclusive malt-beverage spons ...
- Wheaties Leverages Pomp In Design Unveil
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2009
"If you think about heritage and history, people associate the brand wi ...
- Alloy Media + Marketing Acquires Takkle.com
Online Media Daily, - Thursday, February 5, 2009
Alloy Media + Marketing has acquired Takkle.com, which focuses on resource a ...
- Derek Jeter, A-Rod Star In World Baseball Classic Campaign For ESPN
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 4, 2009
...
- Craftsman Ratchets Up NASCAR
Marketing Daily, - Tuesday, February 3, 2009
Sears Roebuck's Craftsman tool brand, which has category exclusivity as the "Offici ...
- Costas Joins MLB Network
MediaDailyNews, - Tuesday, February 3, 2009
Bob Costas left HBO Sports and is now with the MLB Netw ...
- Michael Phelps Regrets
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2009
"It is hard to shoe-horn him in someplace as a spokesperson, becau ...
- Telemundo Kicks Off New Soccer Site
MediaDailyNews, David Goetzl - Monday, February 2, 2009
Telemundo has launched a Web site focused on two teams with ...
- Superendorser Michael Phelps Caught Smoking Marijuana
Around the Net In Brand Marketing, Thom Forbes - Monday, February 2, 2009
...
- Strahan To Host Spike's 'Pros'
MediaDailyNews, David Goetzl - Friday, January 30, 2009
Viacom's Spike network has signed another Super Bowl champion to front ...
- Larry Fitzgerald Scores EAS Full-Page Ad In 'USA Today'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 30, 2009
...
- 'Broadcast Dysfunction' Report Hits NFL Hard, Says Many Spots Inappropriate For Kids
MediaDailyNews, Joe Mandese - Thursday, January 29, 2009
On the eve of Super Bowl XLIII, an influential public advocacy gro ...