Canon USA Wears Pinstripes

  • February 24, 2009
Canon U.S.A., Inc. has extended its sponsorship with the New York Yankees through 2011.

As part of the agreement, Canon will be the "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees." The sponsorship will include signage on Yankee Stadium's left-field wall as well as a home plate rotating advertisement.

In addition, as part of a Canon-sponsored promotional day scheduled for May 20, the first 18,000 fans in attendance will receive a cap featuring both the Canon logo and Yankees logo.--Karl Greenberg

Next story loading loading..