- U.S. Speedskating Taps Amplify
Marketing Daily, - Monday, September 8, 2008
U.S. Speedskating, the Utah-based national governing body for speedskating has tapped N ...
- Dairy Council, NFL Team For Healthy Kids Kick-off
Marketing Daily, Laurie Sullivan - Monday, September 8, 2008
The five-year commitment, at a combined price of $250 million, aims ...
- The Futurist: Let the Games Begin
Media Magazine, - Tuesday, July 22, 2008
Sport and competition bind society and are part of the fabric ...
- CBS Interactive Sues NFL Over Fantasy Football
Online Media Daily, - Monday, September 8, 2008
CBS Interactive filed a federal lawsuit in Minneapolis last week to clari ...
- P&G's Gillette Promos 'GameFace'
Marketing Daily, - Friday, September 5, 2008
College football fans can submit photos and/or videos to www.gillettegameface.com to "pro ...
- This Year, The NHL Addresses Season's Anticipation
Marketing Daily, Karl Greenberg - Thursday, September 4, 2008
"It's a celebration of the game," say Brian Jennings, executive vice preside ...
- Golf Channel Gets Boost With Dish Pact
Around the Net In Media, Joan Voight - Wednesday, September 3, 2008
...
- Trib Gets Local Broadcast Rights To 6 NFL Games
MediaDailyNews, - Wednesday, September 3, 2008
Tribune Company obtained the local market over-the-air broadcast rights for six Nation ...
- OleOle Acquires AVFC Football Blog
Online Media Daily, Gavin O'Malley - Thursday, August 28, 2008
OleOle, a social media site for football, has acquired and integrated AV ...
- Best Western Dangles Michael Waltrip Job Swap
Marketing Daily, - Wednesday, August 27, 2008
The Official Hotel of Nascar is offering fans a chance to sw ...
- U.S. Tennis Association Expands Reach For Apparel
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2008
"We have done this before but it was more promotional; our go ...
- Name Drain
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Time to head for Pink Taco Stadium. Okay, so Pink Taco Stadi ...
- Olympic Gold: Summer Games Pay Off For NBC
MediaDailyNews, David Goetzl - Wednesday, August 27, 2008
NBC Universal CEO Jeff Zucker continued the company's buoyancy regarding the Olympi ...
- Big Ten Scores Warner Deal
MediaDailyNews, David Goetzl - Wednesday, August 27, 2008
A Wall Street analyst predicts that two recent carriage agreements will nud ...
- Bucking Trends, TV Sports Building Power
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
Sports has managed to buck the downward ratings trends in television ...
- NBC, Yahoo Receive Olympics Boost
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 26, 2008
...
- Fenway Sports Group Taps Brian Corcoran
Marketing Daily, - Tuesday, August 26, 2008
Boston-based Fenway Sports Group (FSG) has appointed Brian Corcoran as EVP, Busine ...
- ESPN Keeps SEC Football For 15 More Years
MediaDailyNews, David Goetzl - Tuesday, August 26, 2008
Arguably the country's most competitive college football conference, the Southeastern Conference wi ...
- MLB, ESPN Extend Baseball Coverage Cross-Platform
MediaDailyNews, - Monday, August 25, 2008
Major League Baseball and ESPN are hitting out of the park. Th ...
- Phelps Overtakes Obama On Facebook
Online Media Daily, - Monday, August 25, 2008
Sen. Barack Obama, the presumptive Democratic presidential nominee, is no longer t ...
- NBC's Olympic Ratings Surpass Goal, But Video Ads Lag
Online Media Daily, Mark Walsh - Monday, August 25, 2008
NBC Universal's $1 billion advertising bet on the Beijing Olympics has pa ...
- Nike Gets Don King In Its Corner
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
Nike kicked off a "Grapple in the Apple" campaign Thursday with ...
- Mars's Snickers Gets Lift As Official Olympic Chocolate
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
...
- Callaway Golf Taps Eleven As AOR
Marketing Daily, Karl Greenberg - Friday, August 22, 2008
Callaway Golf has tapped San Francisco-based independent Eleven as AOR for creati ...
- In the Moment
Media Magazine, Daniel Frankel - Tuesday, July 22, 2008
The buzz term is "moment of exclusivity." "With digital signage, we c ...
- Yahoo Sports Beats NBCOlympics.com
Around the Net In Online Marketing, Ross Fadner - Thursday, August 21, 2008
While NBC touts the success of NBCOlympics.com, comScore reveals that competitor Yah ...
- AmEx Preps Perennial U.S. Open Sponsorship
Marketing Daily, Aaron Baar - Thursday, August 21, 2008
The Olympics aren't even over, but that doesn't mean it's not ti ...
- ESPN Eager To Bid On Olympics
Around the Net In Media, Joan Voight - Wednesday, August 20, 2008
To say the ratings success of the Summer Games in Beijing h ...
- CBS Dials Up Its NFL Fantasy Web Video
Around the Net In Media, Joan Voight - Wednesday, August 20, 2008
CBS Sports will significantly ramp up its online video output for t ...
- There Will Be Blood
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Thanks to CBS, even your mother knows Kimbo Slice. No? Then s ...