- NBC Rakes In Another $15 Million In TV Olympics Sales
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2008
NBC's Beijing Olympics may be losing a bit of steam in ter ...
- NASCAR Race To Feature Re-Branded 'Knight Rider' Ford
MediaDailyNews, David Goetzl - Wednesday, August 20, 2008
NBC is turning to NASCAR to drive tune-in for the premiere ...
- U.S. Leads Traffic To Official Olympic Site
Online Media Daily, Mark Walsh - Wednesday, August 20, 2008
The Olympic Web sites of NBC and Yahoo have gotten their sha ...
- Injury To Olympic Star Liu Raises Questions For Sponsors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 19, 2008
Star hurdler Liu Xiang, 25, is China's Michael Jordan and Tiger Woo ...
- Phelps Is Ad Gold-But Not In China
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
Olympic swimmer Michaels Phelps' triumph will not translate into sponsorship and med ...
- Why NBC's Online Olympics Advertisers May Be Glum
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
NBC executives are delighted at the network's impressive Olympic performance, but so ...
- Big Olympics Ratings For NBC. But How Did Beach Volleyball Do?
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2008
While NBC's overall ratings have indeed been golden for the Beijing Olympic ...
- Questioning The Price Of Selection
On Media, Diane Mermigas - Tuesday, August 19, 2008
The divergent power of selection was once the domain of television a ...
- Sprint Scores Exclusive Mobile Deal With NFL
Online Media Daily, Mark Walsh - Tuesday, August 19, 2008
With the football season fast approaching, Sprint is teaming with the Nation ...
- Emotional Ads Take The Gold At Olympics
Around the Net In Brand Marketing, Thom Forbes - Monday, August 18, 2008
Coca-Cola's whimsical ad dubbed "Bird's Nest" was one of the best-remembered a ...
- Tapping Olympic Stars' Sales Potential
Around the Net In Media, Joan Voight - Monday, August 18, 2008
Sports marketers have started scrambling to find which Olympic athletes, besides Micha ...
- Phelps' Eighth Gold Gives NBC Its Best Saturday In 18 Years
MediaDailyNews, Wayne Friedman - Monday, August 18, 2008
NBC's Beijing Olympics' highly touted swimming event arrived as promised--with a b ...
- Kodak Goes Live At Olympics
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2008
Tom Hoehn, who spearheads Kodak's brand communications and new media efforts fr ...
- Take Me Out
Media Magazine, Douglas Quenqua - Tuesday, July 22, 2008
In the early 1930s, Brooklyn clothier Abe Stark took some unwanted ...
- CBS Scores SEC Games For 15 Years
MediaDailyNews, David Goetzl - Friday, August 15, 2008
CBS said it has extended its deal to carry Southeastern Conference footba ...
- Big Sponsors Are Upset Over Visibility At Olympics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 13, 2008
...
- Microsoft's Passing Along Cost Of Nascar Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 13, 2008
Since June 1, Microsoft's small business logo has been emblazoned on t ...
- Anger Grows Over Olympics Fakery
Around the Net In Media, Joan Voight - Wednesday, August 13, 2008
...
- Aging Olympians Cash In On Marketing Opportunities
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 12, 2008
...
- NBC Grabs Early Ratings Beijing Victory
MediaDailyNews, Wayne Friedman - Monday, August 11, 2008
NBC claimed major success with its Beijing Olympics in its first t ...
- TWC Tries To Score Big 10 Net Carriage
MediaDailyNews, David Goetzl - Monday, August 11, 2008
Time Warner Cable continued its effort to fend off various complaints--and possib ...
- Tylenol, Nascar Team Up For 'Feel Better' Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, August 8, 2008
...
- Dish Offers Interactive Olympics On TV
Around the Net In Media, Joan Voight - Friday, August 8, 2008
NBC is teaming with Dish Network to allow viewers to watch ...
- Collins To COO For NHL
MediaDailyNews, - Friday, August 8, 2008
John Collins has been named COO for the National Hockey League. ...
- Versus Adds IndyCar Series To Lineup
MediaDailyNews, Wayne Friedman - Friday, August 8, 2008
Versus is adding one more mainstream sport to its ranks. The Comcast-own ...
- Olympics To Draw Big Mobile Audience
Online Media Daily, Mark Walsh - Friday, August 8, 2008
With the opening ceremonies for the Beijing Olympics kicking off today, mobi ...
- NBC Taps Starcut To Build Olympics Mobile Web Site
Online Media Daily, Gavin O'Malley - Friday, August 8, 2008
NBC has tapped Starcut to build its mobile Web site for i ...
- Olympic Excellence Or 5-Ring Circus?
Performance Marketing Insider, Matt Kain - Friday, August 8, 2008
Starting tonight, the Five Ring Circus comes to town, and we wi ...
- ESPN Kicks Off College Football With Gillette
Around the Net In Media, Joan Voight - Thursday, August 7, 2008
ESPN is introducing its first football Kickoff Week sponsored by Gillette, whi ...
- The Olympics And Social Marketing
Around the Net In Online Marketing, Ross Fadner - Thursday, August 7, 2008
...