- 5 Things You Need To Know To Make Your Sponsorships Work In China
Marketing Daily, Darren Marshall - Thursday, August 7, 2008
I've done research on the last five Summer Olympics (the first thr ...
- AOL Unveils Hispanic Sports Blog, Olympic Initiatives
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
AOL Latino, the Web portal's hub for U.S. Hispanics, kicks off ...
- CheckM8 To Power Online Ads For Olympics
Online Media Daily, - Thursday, August 7, 2008
New York-based CheckM8 announced Wednesday that the largest Web TV distribution compa ...
- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
Bluetooth has not yet emerged as a marketing vehicle in the U.S ...
- Herbalife Sponsors Chinese Cycling Team
Marketing Daily, - Wednesday, August 6, 2008
As the official nutrition company of the team, Herbalife will support t ...
- McCain Makes $6 Mil Olympic Ad Buy
MediaDailyNews, Wayne Friedman - Wednesday, August 6, 2008
Following Senator Barack Obama's recent media move to bolster his presidential campaig ...
- First Annual U.S. Sports Film Festival To Be Held In Philadelphia
MediaDailyNews, - Wednesday, August 6, 2008
The first annual U.S. Sports Film Festival will be held this fa ...
- Brands Get Mixed Results In Olympics Social Media Buzz
Online Media Daily, Sarah Mahoney - Wednesday, August 6, 2008
While it's too soon to say what kind of buzz the 20 ...
- ESPN And MediaFLO Offer Mobile NASCAR Coverage
Online Media Daily, - Wednesday, August 6, 2008
ESPN and MediaFLO USA, Qualcomm's mobile broadcast arm, have announced an agreeme ...
- Weplay Receives $8.6 Million Funding From Pro Athletes, Others
Online Media Daily, - Wednesday, August 6, 2008
Youth sports network Weplay this week received a $8.6 million Series-B fundi ...
- Tennis.com To Provide Olympic Coverage To Chinese-Language Portal
Online Media Daily, - Wednesday, August 6, 2008
Tennis.com has partnered with Sina.com, a top Chinese-language portal (with over 9 ...
- USA Gymnastics Campaigns Features Kids, Targets Moms
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
With the country's 2,200 local gymnastics clubs facing the double whammy ...
- NBC's Miller: Telling Olympic Viewers When to Watch
Around the Net In Media, Joan Voight - Tuesday, August 5, 2008
Perkins Miller, chief of digital media for NBC Sports, explains the reasoni ...
- Commentary: NBC Already Blowing Olympics Coverage
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 5, 2008
NBC, through its unprecedented Internet coverage, will be broadcasting the Olympics ...
- Complex Targets Skateboard Fiends With Sneaker Promotion
Marketing Daily, Tameka Kee - Tuesday, August 5, 2008
[Sports] Complex.com on Monday kicked off a branded promotion tied to t ...
- NBCU Turns to VOD For Olympic Coverage
MediaDailyNews, David Goetzl - Tuesday, August 5, 2008
NBC Universal said it has reached agreements with a run of cab ...
- Olympics To Drive $100 Million In Online Advertising
Online Media Daily, - Tuesday, August 5, 2008
Of the $1.5 billion spent on U.S. Olympics-related advertising this summer, Lehm ...
- More Than Half of All U.S. Adults Will Be Watching The Olympics
Research Brief, Jack Loechner - Tuesday, August 5, 2008
A new study from Scarborough Sports Marketing reveals that over 128 Milli ...
- Olympics Ad Campaigns: Biggest And Costliest
Around the Net In Media, Joan Voight - Monday, August 4, 2008
What ad recession? Combined, all Olympics advertisers will spend 19% more ...
- YouTube To Offer Olympics Content
Around the Net In Online Marketing, Ross Fadner - Monday, August 4, 2008
...
- Brands Must Be Creative In Olympic Games Venue
Marketing Daily, Laurie Sullivan - Friday, August 1, 2008
[Strategy] Panasonic quietly introduced a viral marketing campaign in Japan several mont ...
- ESPN Launches Network For Alternative Sports Fans
Around the Net In Online Marketing, Ross Fadner - Thursday, July 31, 2008
"We felt like we were under-delivering on a year-round basis," said Da ...
- The Digital Olympics
Around the Net In Online Marketing, Ross Fadner - Thursday, July 31, 2008
NBC is making an unprecedented digital push with its coverage of t ...
- ESPN To Launch Action Sports Net
MediaDailyNews, - Thursday, July 31, 2008
ESPN is launching ESPN Action Sports Network this fall geared to m ...
- NBCU Brags 96% of Olympics Ads Are Sold
Around the Net In Media, Joan Voight - Wednesday, July 30, 2008
NBC Universal said Tuesday that it has sold almost all its Summ ...
- Tennis.com To Provide Text Commentary For Olympics
Online Media Daily, - Wednesday, July 30, 2008
Tennis.com has partnered with NBC to provide live text commentary for 20 ...
- 4INFO Offers Ads On Olympics Alerts
Online Media Daily, - Wednesday, July 30, 2008
In connection with its initiative to provide mobile alerts on the summ ...
- NBCU Announces Digital Plan For Beijing Olympics
Online Media Daily, - Tuesday, July 29, 2008
NBC Universal will offer 2,200 hours of live competition encompassing 25 spor ...
- Sports Team Reaching Out To Non-traditional Markets
Around the Net In Brand Marketing, Thom Forbes - Monday, July 28, 2008
Latinos and Asians will comprise the majority of U.S. population growth betwe ...
- NFL, NBC To Offer Free Football Online
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Football fans will soon be able to log on to the Intern ...