- NBCU Announces Digital Plan For Beijing Olympics
Online Media Daily, - Tuesday, July 29, 2008
NBC Universal will offer 2,200 hours of live competition encompassing 25 spor ...
- Sports Team Reaching Out To Non-traditional Markets
Around the Net In Brand Marketing, Thom Forbes - Monday, July 28, 2008
Latinos and Asians will comprise the majority of U.S. population growth betwe ...
- NFL, NBC To Offer Free Football Online
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Football fans will soon be able to log on to the Intern ...
- New M&M's Blend Features Nascar Driver
Marketing Daily, Karlene Lukovitz - Monday, July 28, 2008
[Food] In May, to tie in with Kyle Busch's birthday, Mars "presente ...
- John McEnroe Serves USTA Well In Wake Of Image Crisis
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
Jason Gimelstob -- an outspoken former doubles star and current announcer ...
- Geox 'Breathable' Shoes Making A Move On U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
The Italian footwear company Geox -- which has more than 772 stor ...
- 'Sporting News' Debuts Digital Daily
Around the Net In Online Marketing, Tanya Gazdik - Tuesday, July 22, 2008
Sporting News on Wednesday will launch "Sporting News Today," a daily editori ...
- NBC Stacks Up Olympic 'Exposure'
MediaDailyNews, Wayne Friedman - Tuesday, July 22, 2008
BEVERLY HILLS, CALIF. -- NBC's plan to measure the entire Beijing Olympi ...
- Turner Taps Diament To Head Sports Sales
MediaDailyNews, David Goetzl - Tuesday, July 22, 2008
Turner Broadcasting has tapped former CNN executive Jon Diament to shift rol ...
- Western Brands To Woo Chinese In Olympics Ads
Around the Net In Media, Joan Voight - Monday, July 21, 2008
Global corporations will be rooting for China at this summer's Olympics. McDonald ...
- ESPN Broadband Scores With Golf, Soccer
MediaDailyNews, David Goetzl - Monday, July 21, 2008
ESPN said its broadband service streaming live sports had its highest traff ...
- Verizon Carries Olympics On 3 Platforms
MediaDailyNews, - Friday, July 18, 2008
NBC Universal will supply Verizon customers with the Olympic Games on a ...
- Tour de France Cycles Ratings For Versus
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2008
As the Tour de France heads to more mountaintop stages, viewing h ...
- Weplay Provides Social Network To Pop Warner
Online Media Daily, - Thursday, July 17, 2008
Weplay, an online youth sports community that connects kids, parents, coaches, a ...
- No Olympics For Hulu
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 16, 2008
...
- NBC Online Olympics Inventory Nearly Sold-Out
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 15, 2008
Mediaweek reports that NBC has sold out 85% of its online ...
- Fore Warned: Golf Must Find Drama In A Tiger-Less Year
MediaDailyNews, Jeff Gagne - Monday, July 14, 2008
Tiger Woods will be sidelined from golf until 2009. If the P ...
- China Announces Crackdown On Ambush Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, July 11, 2008
In an effort to clamp down on so-called ambush marketers, the Chine ...
- Turner, Yahoo Kick Off Sports, Ad Alliance
MediaDailyNews, Wayne Friedman - Friday, July 11, 2008
Turner Broadcasting and Yahoo! have struck a multiyear advertising deal for spor ...
- IMG Calls Plays For BCS Bowl Games
MediaDailyNews, David Goetzl - Thursday, July 10, 2008
The sports media arm of IMG will handle negotiations for the ne ...
- NFL's Colts Employ AdJuggler
Online Media Daily, - Thursday, July 10, 2008
AdJuggler, a provider of online ad management systems for small and mid-mark ...
- Olbermann, Patrick Back Together For Sports
Around the Net In Media, Joan Voight - Tuesday, July 8, 2008
Reuniting one of the more memorable duos from cabledom, Dan Patrick wi ...
- Tennis Nets NBC Weekend Victory
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2008
Fast-serving and fast-swimming by NBC helped the network score big daytime a ...
- NBC Sees Olympics As Research Mecca
Around the Net In Media, Joan Voight - Monday, July 7, 2008
NBC is using the Olympics as a giant, billion-dollar research lab ...
- PGA, Anheuser-Busch Join G8Wave In Mobile Campaign
Online Media Daily, - Monday, July 7, 2008
Mobile marketing company g8wave is partnering with Anheuser-Busch and the PGA To ...
- WPP Offers New Schematic For Watching Olympic Games: Live, On-Demand Web Player
Online Media Daily, Gavin O'Malley - Thursday, July 3, 2008
For its coverage of the Beijing Summer Olympics on NBCOlympics.com on MS ...
- P&G's Gillette Adds Yankee Derek Jeter To Its Stable
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2008
[Packaged Goods] Jeter, who has never pitched Gillette before, will appear ...
- Nike Mounting Massive Campaign In China For Olympics
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 1, 2008
Nike will launch "a pretty prominent" ad campaign in all media ...
- Nike Not Worried About Olympics Ad Rules
Around the Net In Media, Joan Voight - Tuesday, July 1, 2008
Nike said Monday that its advertising blitz at the Beijing Olympics wi ...
- Nike To Sponsor USA Basketball Documentary
Marketing Daily, - Friday, June 27, 2008
Nike is sponsoring a five-part documentary about the USA Basketball Men's Seni ...