While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Herbalife Sponsors Chinese Cycling Team
August 6, 2008
As the official nutrition company of the team, Herbalife will support the athletes as they prepare for the Beijing 2008 Olympic Games, which begin on Friday.
The agreement marks the first
sports team sponsorship by Herbalife in China. The company currently supports more than 65 sporting and fitness events and athletes around the world.--Nina M. Lentini