• by Gavin O'Malley  @mp_gavin, August 28, 2008

OleOle, a social media site for football, has acquired and integrated AVFC Blog, the largest Aston Villa football blog on the Web.

AVFC Blog has over 200,000 monthly visits, nearly twice as many as the official Aston Villa site. In addition, OleOle's social media site for football fans is 100% user-generated and gives the AVFC bloggers the chance to expose news, gossip and match reports to an online audience.

OleOle has more than 2.5 million visitors per month--and counting. On the site, AVFC bloggers can share content with a larger audience, and interact around blog posts by leaving comments, joining a fan club, connecting with fellow fans, and live-blogging during Aston Villa matches.

To grow its audience, OleOle has been adding football blogs to its network left and right, including Arseblog, Lord of the Wing, Chelseablog, Harry Hotspur, Fans del Real Madrid, Boca Juniors Fans, Soccer-Art.co.uk, Football-Spot, and Real Madrid Talk.

The acquisition of blogs by larger publishers has become commonplace. The Guardian, for instance, recently acquired media blog Paid Content for roughly $30 million.