- Nestle To Allow Start-Ups To Bid For Brand Briefs Through New Innovation Platform
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
Nestle is set to launch an open innovation platform next month ...
- John Lewis Announces Accelerator Short List
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
The creators of Marty the Robot, a programmable walking droid that hel ...
- Matter Ventures Launch NY Office With Help Of NYTimes, Google
Around the Net In Media, Gavin O'Malley - Friday, June 24, 2016
In collaboration with The New York Times and Google News Lab, med ...
- Messaging Startup Line Readies IPO
Around the Net in Mobile, Gavin O'Malley - Friday, June 10, 2016
Messaging-app maker Line is planning to raise more than $900 million ...
- GroupM Unveils New Target-Dedicated Agency
MAD, Steve McClellan - Wednesday, June 8, 2016
GroupM has created a new, Minneapolis-based agency called Team Arrow Partners ...
- Irish Start-Up Lets Recipients Grade Email Senders
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 8, 2016
Hiri is the latest startup trying to fix email. Specifically, the Dublin-bas ...
- 2 Ogilvy Vets Are Now Doing 'Something Different'
MAD, Steve McClellan - Monday, June 6, 2016
Tommy Henvey is Chief Creative and Partner at the new agency a ...
- Deliveroo Revenue To Top GBP130m As Expansion Beckons
Around the Net In MAD London, Sean Hargrave - Monday, June 6, 2016
Deliveroo, the London-based food delivery network, is due to hit revenues ...
- Snapchat Becomes A Top Five Unicorn
Around the Net In MAD London, Sean Hargrave - Friday, May 27, 2016
Snapchat has raised $1.8 billion in a funding round that is like ...
- Lymber Up: Agency Vets Out To Revolutionize Fitness Biz
MAD, Steve McClellan - Thursday, May 26, 2016
Agency veterans Doug Hecht and Chuck Phillips have created a new a ...
- Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop
Mad Blog, - Thursday, May 26, 2016
Every industry has its absurdities, and also its cynical insiders who ...
- Naja Touts #NudeForAll Lingerie
MAD, Larissa Faw - Tuesday, May 24, 2016
Developed with agency Badger & Winters, a campaign to promote the n ...
- John Caudwell Backs Mobile Challenger Unshackled
Around the Net In MAD London, Sean Hargrave - Tuesday, May 24, 2016
Phones 4U founder John Caudwell has put his weight behind a n ...
- Grey Group's Latest Excellent Adventure
MAD, Steve McClellan - Thursday, May 19, 2016
Actually its plural-Grey Adventures-a unit that the WPP shop has formed ...
- GroupM Showcases Female-Founded Startups
MAD, Larissa Faw - Tuesday, May 17, 2016
GroupM launched its inaugural Female Founders Forum today to introduce a numb ...
- Sprint Creates In-House Ad Agency
MAD, Steve McClellan - Tuesday, May 17, 2016
The new agency is being led by Christopher Bennett, who joined t ...
- George Lois Forms New Agency With TransMedia
MAD, Steve McClellan - Monday, May 16, 2016
The legendary ad man and designer is partnering with PR shop TransMed ...
- L'Oreal Launches The Start-Up 'Founders Factory'
Around the Net In MAD London, Sean Hargrave - Monday, May 16, 2016
Last week, L'Oreal revealed that it will begin work with start-up incubat ...
- Brands Plan Their Own 'Uber Moment' Disruption With Start-Up Partnerships
London Blog, Sean Hargrave - Monday, May 16, 2016
If your industry's Uber moment isn't being planned internally, it's time ...
- DDB Vet Andrea Arnau Takes On Top 'Hacking' Role At Rokk3r Labs
MAD, Larissa Faw - Wednesday, April 27, 2016
After 16 years at DDB, Andrea Arnau has jumped to Rokk3r La ...
- Un-Named, Un-Staffed, Newly-Launched Holding Company Aims to Take on WPP, Omnicom and Publicis
Mediapsssst, Richard Whitman - Sunday, April 24, 2016
Former Mozilla VP of Content Services Darren Herman has big plans a ...
- Marketers Don't Understand the Growing Hip Hop Audience So Russell Simmons Is Here to Help
Mediapsssst, Richard Whitman - Sunday, April 24, 2016
Last week, Russell Simmons launched a new in-house creative agency, part ...
- CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways'
Mediapsssst, Richard Whitman - Thursday, April 14, 2016
They have a pipeline. And a manifesto. To tackle the ever-expanding med ...
- Mobile Ad Startup Quixey Gets New CEO
Around the Net in Mobile, Gavin O'Malley - Monday, April 11, 2016
After missing some key revenue targets last year, mobile search and ...
- Omnicom Unveils New Media Agency
MAD, Steve McClellan - Friday, April 8, 2016
With a data-driven marketing focus, the new shop has been named Hear ...
- Goldman Sachs Backs Automated Copywriting Start-Up
Around the Net In MAD London, Sean Hargrave - Wednesday, April 6, 2016
Persado, an ad-tech startup that says its software can create automated copywriti ...
- Today In Ridiculous Buzzword Bingo: Jon Bond Launches 'Media Engineering Firm'
Mediapsssst, Richard Whitman - Sunday, March 27, 2016
It's no secret that the advertising industry has a unique penchant f ...
- Dutch Journalism Start-Up Blendle Makes U.S. Debut
Around the Net In Publishing, Gavin O'Malley - Wednesday, March 23, 2016
Dutch journalism start-up Blendle just make its U.S. debut with some high-profi ...
- Horizon Launches New Creative Audio Unit
MAD, Larissa Faw - Tuesday, March 22, 2016
The new stand-alone operation is called Wordsworth & Booth and is bas ...
- Analytics Startup Moat Gets $50M
Around the Net In Media, Gavin O'Malley - Tuesday, March 22, 2016
Analytics startup Moat just raised $50 million in a new investment rou ...