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Nestle To Allow Start-Ups To Bid For Brand Briefs Through New Innovation Platform

  • The Drum, Thursday, June 30, 2016 7:32 AM

Nestlé is set to launch an open innovation platform next month to allow start-ups to “bid” for business challenges its brands are looking to solve. Due to open in July in San Francisco, the innovation centre has been created to help it figure how it can create “powerful digital service layers” that help Nestlé think about its brands beyond product.

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