Tag results for "strategy"
- Bloom to CSO at KBS+PFormer Ad Age Editor Jonah Bloom has been promoted to chief strate ...
- Chevrolet Chases The Real Football "This is taking the things we do in the U.S. and multiplyi ...
- AOL Names Brody CEO, Advertising.com GroupAs part of what the company calls a more "segmented" operational strateg ...
- Zoom Adds 2 ExecsDigital OOH company Zoom Media and Marketing added two strategic media veteran ...
- Ford Goes Further With Consideration There's been a lot of talk -- both positive and negative ...
- Target's Little Shop Of Surprises Just as it's rolling out its first phase of The Shops ...
- Beam Promotes Fink to SVP, Chief Strategy OfficerBeam Inc. has promoted Nicholas Fink to SVP, chief strategy officer, responsib ...
- PepsiCo Continues Global Marketing Structure ReorgReflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketi ...
- Improved Sales Help Put Burger King In the BlackLong-struggling Burger King is making turnaround progress. ...
- Q&A: Mitsubishi Gets Outlandish For Outlander The latest promotional effort gives three people all-day test drives of t ...
- WPP Buys Film Consultant First Movies InternationalWPP, through its global strategic communications consultancy firm, Penn Schoen Berland (PSB ...
- Werther To Meredith Strategy OfficerMeredith Corp. named Jon Werther has been named chief strategy officer. ...
- Kapp To SVP, Global Strategy, HuffPoThe Huffington Post Media Group named Lauren Kapp SVP, global strategy, marketi ...
- Chevrolet Rethinking Millennials Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creati ...
- Lincoln Readies Product, Customer Service Revolution "We are taking this wonderful brand and reinventing it in the 21 ...
- StarKist Boosting Marketing, Expanding GloballyStarKist tuna's strategic growth plan includes spending more on U.S. TV advertisi ...
- Wendy's Names P&G Veteran As Its New CMOWendy's has hired Craig S. Bahner, a 20-year veteran of Procter &am ...
- MDC's Doft: Better Metrics Gives Smaller Shops More PowerFor the last 10 or 15 years the media agency business h ...
- Starbucks Entering Energy-Drink Market Among other news, Starbucks announced at its March 21 annual shareholder meeti ...
- SAI Repositions Trollbeads Ad, Marketing StrategyTrollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Key Luxury Hotels Book Digital StrategyA new study ranking more than 50 luxury hotel brands based ...
- Q&A: With Ram Truck's Marissa Hunter, Part II Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck bran ...
- Hearst Taps Wilkinson To Lead Digital UnitMedia product specialist Lee Wilkinson will work with Hearst Magazines UK digit ...
- DMG Online Revamp Offers 'Daily Mail'In an exclusive report, we hear that DMG will for the fir ...
- How P&G Plans To Cut Marketing Costs By $1 BillionProcter & Gamble's plan to reduce marketing costs by $1 billion ...
- Grab Media Taps Hirshoren As SVP, SalesGrab Media, a video distribution company, hired Michael Hirshoren as the company ...
- CEO: Campbell To Leverage Food-Culture ShiftsFood makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Publicis, Dentsu Sever Strategic AllianceParis-based ad agency holding company Publicis Groupe and Dentsu, the Japanese advertisi ...
- Tropicana Launches Focus On Less Juice, Higher Margins PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Social@Ogilvy Spans Agency To Integrate Digital StrategiesIn response to social's spreading influence, Ogilvy & Mather has realigned i ...
