- UK Government Closer To All-Digital
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 6, 2012
The Government's plan to save money and make services easier by maki ...
- Storm Over, Game On: Retailers Ready To Rip
Marketing Daily, Sarah Mahoney - Saturday, November 3, 2012
There are 32 shopping days between Black Friday and Christmas -- t ...
- Western Brands Could Learn From 'Softscaling'
Marketing Daily, Aaron Baar - Thursday, November 1, 2012
In these increasingly volatile economic times, companies need to find a balan ...
- NPR Taps Carrasco As CMO, Mayor SVP, Strategy
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Emma Carrasco will become NPR's Chief Marketing Officer. ...
- Old Spice Seeks Social Strategy
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
Old Spice agency Wieden & Kennedy is looking for a "social strategis ...
- We Are Social To Create Tiger Beer Social Strategy
Online Media Daily, Steve McClellan - Monday, October 29, 2012
Social media agency We Are Social has been appointed by Tiger Be ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- Walgreens Gets New Chief Strategy Officer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Walgreens has announced the appointment of Brad Fluegel as SVP and chi ...
- Blau To Direct Guardian's Digital Strategy
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 16, 2012
Guardian News & Media has announced the appointment of Wolfgang Blau ...
- ANA Update: How P&G, J&J, Sharpie Learn From Flops
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Some advised tackling the problem head on. When a distribution issue f ...
- Do You Have A Tablet Strategy?
Engage:Millennials, Sharalyn Hartwell - Friday, October 5, 2012
In a perfect world, every marketer would get to work for ...
- MMA Advises 7% Mobile Ad Spend, Agencies Buy Lower
Online Media Daily, Mark Walsh - Wednesday, October 3, 2012
The Mobile Marketing Association believes mobile should get 7% of ad budget ...
- Andy Palmer Unspools Nissan's Global Ambitions
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Palmer said Nissan is also trying to reach higher as a zero-emissi ...
- Futures Company Taps Shupp As SVP
MediaDailyNews, Fern Siegel - Thursday, September 27, 2012
The Futures Company, a global strategic insight and innovation consultancy, named L ...
- 10 Rules of Modern Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Debi Kleiman, president of the Massachusetts Innovation & Technology Exchange (MITX), offe ...
- How Yoplait Grew Facebook Likes By 800K In A Year
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Largely by moving away from an impersonal, push-marketing approach to a mo ...
- Brands Need To Rethink Online Ad Strategy (Again)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
Contributor Steve Olenski gets into particulars here, with ample stats and chart ...
- Bauer: Brands Need To Be Useful
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Jonny Bauer, head of strategy at creative shop Droga5, says brands mu ...
- Google ZMOT: Marketing Purchase Path Becomes 'Flight Map'
Online Media Daily, Laurie Sullivan - Thursday, September 20, 2012
Marketers need to discard traditional concepts of the marketing funnel and assu ...
- MoPub Hires Gelb, Reports 300% More Bids Per Ad
Online Media Daily, Mark Walsh - Tuesday, September 18, 2012
Razorfish mobile lead Paul Gelb has left the agency to become he ...
- Toyota Going Places With New Tag
Marketing Daily, Karl Greenberg - Wednesday, September 12, 2012
Toyota Motor Sales U.S.A. is now firing up "Let's Go Places." T ...
- Irvine: Make It Compelling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
Brands like YouTube, Old Spice and Red Bull are creating slick, engagi ...
- Kraft Outlines New Companies' Targets
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2012
The EPS range was below some analysts' expectations. Kraft said the compa ...
- The Right Strategies For 2013 - Part II
MarketingTools: CRM, Mark Miller - Friday, August 31, 2012
Are you ready for 2013? Now's the time to work on ne ...
- Slim Jim Leverages Facebook Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
The crowdsourcing-driven strategy was responsible for naming the community manager, and fa ...
- Social Media Sweepstakes: Brief Encounters
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Hill Holliday's SVP of digital strategy, Mike Proulx, says shortcut tactics won ...
- Maxus Names Pattison Global Chief Strategy Officer
MediaDailyNews, Steve McClellan - Thursday, August 23, 2012
WPP media shop Maxus has created the new post of global chi ...
- Carter: Toyota To Wear Bigger Shoes In U.S.
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Lexus is getting the big focus this year. "The lead product f ...
- Walmart Makes Early Layaway Play
Marketing Daily, Sarah Mahoney - Monday, August 20, 2012
Walmart will offer holiday layaway one month earlier, and extend the progr ...
- ID Media Taps Larson As SVP
MediaDailyNews, Zoe Mandese - Monday, August 13, 2012
ID Media has hired former client Laurie Larson as senior vice president-direct ...