- Starbucks Entering Energy-Drink Market
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
Among other news, Starbucks announced at its March 21 annual shareholder meeti ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Key Luxury Hotels Book Digital Strategy
Online Media Daily, Mark Walsh - Thursday, March 22, 2012
A new study ranking more than 50 luxury hotel brands based ...
- Q&A: With Ram Truck's Marissa Hunter, Part II
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck bran ...
- Hearst Taps Wilkinson To Lead Digital Unit
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
Media product specialist Lee Wilkinson will work with Hearst Magazines UK digit ...
- DMG Online Revamp Offers 'Daily Mail'
Around the Net In OMD Europe, Nina Lentini - Monday, March 5, 2012
In an exclusive report, we hear that DMG will for the fir ...
- How P&G Plans To Cut Marketing Costs By $1 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Procter & Gamble's plan to reduce marketing costs by $1 billion ...
- Grab Media Taps Hirshoren As SVP, Sales
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Grab Media, a video distribution company, hired Michael Hirshoren as the company ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Publicis, Dentsu Sever Strategic Alliance
MediaDailyNews, Steve McClellan - Friday, February 17, 2012
Paris-based ad agency holding company Publicis Groupe and Dentsu, the Japanese advertisi ...
- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Social@Ogilvy Spans Agency To Integrate Digital Strategies
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
In response to social's spreading influence, Ogilvy & Mather has realigned i ...
- New CMO: Arby's Planning Total Relaunch
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Leo Burnett Chief Strategy Officer Chats About Bowl
Marketing Daily, Aaron Baar - Wednesday, February 1, 2012
"There are a couple of brands that have done a good j ...
- 77% Of CMOs Unsure Where To Reach Consumer
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
While managing platforms is problematic, managing people isn't easy, either, with 2 ...
- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- JCPenney Redux: New Logo, Pricing -- And Ellen
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2012
Speaking to an audience of investors, Johnson and new President Michael Franci ...
- Study Finds That Car Ads Blitz Beer, Best Buy Spots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Answering The Social Media Call For Customer Service
MarketingTools: CRM, Andrew Kokes - Tuesday, January 24, 2012
Businesses without a customer service social media strategy put reputation and custom ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- Harley-Davidson Taps Fans For Ad Creative
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creati ...
- Deloitte's Conroy Sees Challenges Driving Changes
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Conroy points to higher commodity costs as a structural challenge for consum ...
- On Brands And Blocks
Marketing Daily, Josh Kimball - Thursday, January 5, 2012
Girls looking for a new buddy can now say hello to Le ...
- How Hip-Hop Went Corporate
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 13, 2011
In The Tanning of America, celebrated ad exec Steve Stoute explains t ...
- 2012 New Year's Resolutions For Marketers
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 12, 2011
Blogger Drew Neisser writes that he consulted with marketers at Cablevision, Eloqu ...
- ANA's Liodice Lists '12 'Must-do's
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 12, 2011
Here's ANA chief Bob Liodice's 10 must-address issues for next year: Captu ...
- Booz & Co. Advises: Innovation, Not Volume
Marketing Daily, Karl Greenberg - Friday, December 9, 2011
There is a truism among motorcyclists and other people driving exposed conveyanc ...
- Social Networking Left Without Strategy
Marketing Daily, Aaron Baar - Friday, December 9, 2011
One of the main obstacles for companies to fully integrate social med ...
- Site Specific: Novus Scores $10M Season Ad Deal
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Omnicom print and digital shop Novus has struck a deal with vid ...