Tag results for "strategy"
- New CMO: Arby's Planning Total Relaunch Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Leo Burnett Chief Strategy Officer Chats About Bowl"There are a couple of brands that have done a good j ...
- 77% Of CMOs Unsure Where To Reach ConsumerWhile managing platforms is problematic, managing people isn't easy, either, with 2 ...
- GM: Chevy, Caddy Drive To Super BowlThe mileage it gets from the game-day juggernaut comprising ads before t ...
- JCPenney Redux: New Logo, Pricing -- And EllenSpeaking to an audience of investors, Johnson and new President Michael Franci ...
- Study Finds That Car Ads Blitz Beer, Best Buy SpotsBrand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Answering The Social Media Call For Customer ServiceBusinesses without a customer service social media strategy put reputation and custom ...
- Long Island Boy Gets The Camaro Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Burger King Adds Agencies; Arby's Hires New CMO*Marketing teams and strategies continue to be very much in flux amo ...
- Harley-Davidson Taps Fans For Ad CreativeHarley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creati ...
- Deloitte's Conroy Sees Challenges Driving ChangesConroy points to higher commodity costs as a structural challenge for consum ...
- On Brands And BlocksGirls looking for a new buddy can now say hello to Le ...
- How Hip-Hop Went CorporateIn The Tanning of America, celebrated ad exec Steve Stoute explains t ...
- 2012 New Year's Resolutions For MarketersBlogger Drew Neisser writes that he consulted with marketers at Cablevision, Eloqu ...
- ANA's Liodice Lists '12 'Must-do'sHere's ANA chief Bob Liodice's 10 must-address issues for next year: Captu ...
- Booz & Co. Advises: Innovation, Not Volume There is a truism among motorcyclists and other people driving exposed conveyanc ...
- Social Networking Left Without StrategyOne of the main obstacles for companies to fully integrate social med ...
- Site Specific: Novus Scores $10M Season Ad Deal Omnicom print and digital shop Novus has struck a deal with vid ...
- Too Much Christmas Turns Shoppers Away Holly-jolly associates, relentless music, and dazzling decorations make people less willing ...
- Publicis Calls Lang Exit 'Unfortunate,' Unveils Digital 'Transformation' PlanGlobally, Publicis Groupe's digital business now accounts for about 30% of t ...
- Strategies To Optimize Your Web Site Product merchandising in brick-and-mortar shops has evolved into a refined and test ...
- McKinsey's Edelman Says Ditch The FunnelSpeaking at the CMO Council, David Edelman explained that McKinsey has co ...
- Levi's Creates Unified Voice, E-commerce SuccessHow do you make a decentralized global apparel company without a singl ...
- Monturo: Volvo's Human Positioning Broadens AppealRichard Monturo is also behind the wheel of the company's efforts ...
- Coupons Site Spreads Savings Across FacebookCoupons.com released an automated platform dubbed Brandcaster Social that lets marketers impleme ...
- Rx For Growth: Havas Forms Strategic Alliance With China's MedMedHavas has teamed with China's MedMed Group, one of the region's b ...
- Macy's: Cross-Channel Strategy Sparks Big ResultsFueled by strong sales and profits, Macy's says it is raising i ...
- Agency-Client Relationship: Still Crazy After All These YearsAfter 150 years or so of working together, it is assumed th ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel PlanningWhy, not Who's on first. Where's on second. That may sound li ...
- Walmart Strikes First; Will Price War Follow?Walmart says it is offering something new for the holidays: A Christm ...
