Tag results for "strategy"
- NASCAR Goes To College To Cultivate FansNASCAR's roots (at least "reputationally") are about as far from the universi ...
- Nolsoee To Chief Strategy Officer, MEC ChinaMEC China named Thomas Nolsoee as Chief Strategy Officer. Nolsoee will ...
- WOM Explodes Thanks To Social MediaWord-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- AOL Taps Balis To Head Sales, Marketing StrategyAOL named Janet Balis as head of sales strategy, marketing and partnershi ...
- Microsoft To Turn Bing Into Improved Search Service Via AppsMicrosoft plans to take Bing out of the search box and tu ...
- Strategic Move: Adler Named Partner At RLM FinsburyEd Adler, who left Time Warner last fall after years of headi ...
- ZenithOptimedia Ups Ascher To Managing Director, N.A.Publicis Groupe's ZenithOptimedia has reorganized its senior ranks to fill the sho ...
- Five Steps To Reputation Management Remember when your grade school principal used to threaten you with t ...
- Whirlpool Taps Digitas For European Strategy, Launches Master SiteHome appliance marketer Whirlpool has named Publicis' Digitas France unit to hand ...
- Netflix Goes Digital, Qwikster To Handle DVDsAfter over a decade of delivering those red DVD-sized envelopes, Netflix ...
- Google Taps Goodby's Spanier As First Director Of MediaJoshua Spanier, who as director of communications strategy at Goodby, Silverstein &am ...
- PepsiCo CFO Talks Pricing, 'Stagflation' The U.S. and other developed markets have moved into "stagflationary" mode ov ...
- Develop A 5-Point Digital-Marketing StrategyWhile it's great to go digital, it's critical to first have ...
- McCann Moves Social Upstream, Puts It On Par With 'Creative'McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevati ...
- Bob Cook Takes on Strategy Role At TribuneBob Cook, the former longtime head of Twentieth Television, has joined t ...
- Lacoste's New Strategy: Dress The Wait Staff While it still outfits professional athletes, the brand has begun putting i ...
- PHD Moves Piluso Up To Lead Strategic Communications, Content DevelopmentIn a move designed to punch up the agency's strategic communications acume ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not We got on the phone with Steve Shannon, who in April th ...
- Recession Strategies: How Media Owners Can Prepare for An Ad DownturnFears of a return to recession are widespread. Media owners will benef ...
- Optimize Media: Acosta Heads Analytics For MullenAd agency Mullen has hired one of AT&T's top media executives ...
- Nintendo Price Cut Acknowledges Competition"Clearly [sales are] part of it," David Cole, president of gaming mark ...
- 10 Tactics For A Digital Business StrategyBusiness strategy in the digital age is the same as before ...
- How To Get Your Organization Age Ready The inevitable age shift is as profound, transformative, industry-changing, revolutionary and permanen ...
- Walgreens Rolls Out Web Pickup Service "In the big-ticket category, stores like Sears, Best Buy, and Lowe's ha ...
- Nissan: Learn From Earthquake, Grow Global Share Nissan has big plans for the next six years, and some ...
- Shetty Leads Hill Holliday Strategy GroupBoston-based Hill Holliday said it would combine brand planning, media, and conte ...
- Q&A: Boost VP Talks About Its Multi-based Strategy In April, Boost topped the list of pre-paid companies in a rece ...
- Dollar General Building Its Post-Recession Mojo Bargain hunters, who discovered the dollar-store format in droves during the recessio ...
- MediaVest Replaces 'Users' With 'Humans,' Taps One From U.K. To Lead EffortWhile much of Madison Avenue seems consumed with concepts like UX a ...
- Q&A: EA's Craig Malanka On Social StrategyThe NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
