- Too Much Christmas Turns Shoppers Away
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Holly-jolly associates, relentless music, and dazzling decorations make people less willing ...
- Publicis Calls Lang Exit 'Unfortunate,' Unveils Digital 'Transformation' Plan
Online Media Daily, Steve McClellan - Tuesday, December 6, 2011
Globally, Publicis Groupe's digital business now accounts for about 30% of t ...
- Strategies To Optimize Your Web Site
Marketing Daily, Glenn Conradt - Wednesday, November 30, 2011
Product merchandising in brick-and-mortar shops has evolved into a refined and test ...
- McKinsey's Edelman Says Ditch The Funnel
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
Speaking at the CMO Council, David Edelman explained that McKinsey has co ...
- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- Monturo: Volvo's Human Positioning Broadens Appeal
Marketing Daily, Karl Greenberg - Wednesday, November 16, 2011
Richard Monturo is also behind the wheel of the company's efforts ...
- Coupons Site Spreads Savings Across Facebook
Online Media Daily, Laurie Sullivan - Wednesday, November 16, 2011
Coupons.com released an automated platform dubbed Brandcaster Social that lets marketers impleme ...
- Rx For Growth: Havas Forms Strategic Alliance With China's MedMed
MediaDailyNews, Steve McClellan - Thursday, November 10, 2011
Havas has teamed with China's MedMed Group, one of the region's b ...
- Macy's: Cross-Channel Strategy Sparks Big Results
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2011
Fueled by strong sales and profits, Macy's says it is raising i ...
- Agency-Client Relationship: Still Crazy After All These Years
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After 150 years or so of working together, it is assumed th ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel Planning
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2011
Why, not Who's on first. Where's on second. That may sound li ...
- Walmart Strikes First; Will Price War Follow?
Marketing Daily, Sarah Mahoney - Monday, October 24, 2011
Walmart says it is offering something new for the holidays: A Christm ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...
- Nolsoee To Chief Strategy Officer, MEC China
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
MEC China named Thomas Nolsoee as Chief Strategy Officer. Nolsoee will ...
- WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- AOL Taps Balis To Head Sales, Marketing Strategy
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
AOL named Janet Balis as head of sales strategy, marketing and partnershi ...
- Microsoft To Turn Bing Into Improved Search Service Via Apps
Online Media Daily, Laurie Sullivan - Friday, October 14, 2011
Microsoft plans to take Bing out of the search box and tu ...
- Strategic Move: Adler Named Partner At RLM Finsbury
MediaDailyNews, David Goetzl - Tuesday, October 11, 2011
Ed Adler, who left Time Warner last fall after years of headi ...
- ZenithOptimedia Ups Ascher To Managing Director, N.A.
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
Publicis Groupe's ZenithOptimedia has reorganized its senior ranks to fill the sho ...
- Five Steps To Reputation Management
Marketing Daily, Mickey Lonchar - Wednesday, September 21, 2011
Remember when your grade school principal used to threaten you with t ...
- Whirlpool Taps Digitas For European Strategy, Launches Master Site
Online Media Daily, - Wednesday, September 21, 2011
Home appliance marketer Whirlpool has named Publicis' Digitas France unit to hand ...
- Netflix Goes Digital, Qwikster To Handle DVDs
Online Media Daily, Gavin O'Malley - Monday, September 19, 2011
After over a decade of delivering those red DVD-sized envelopes, Netflix ...
- Google Taps Goodby's Spanier As First Director Of Media
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Joshua Spanier, who as director of communications strategy at Goodby, Silverstein &am ...
- PepsiCo CFO Talks Pricing, 'Stagflation'
Marketing Daily, Karlene Lukovitz - Thursday, September 8, 2011
The U.S. and other developed markets have moved into "stagflationary" mode ov ...
- Develop A 5-Point Digital-Marketing Strategy
Online Media Daily, Tom Shapiro - Thursday, September 8, 2011
While it's great to go digital, it's critical to first have ...
- McCann Moves Social Upstream, Puts It On Par With 'Creative'
Online Media Daily, Joe Mandese - Thursday, September 8, 2011
McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevati ...
- Bob Cook Takes on Strategy Role At Tribune
MediaDailyNews, David Goetzl - Tuesday, September 6, 2011
Bob Cook, the former longtime head of Twentieth Television, has joined t ...
- Lacoste's New Strategy: Dress The Wait Staff
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
While it still outfits professional athletes, the brand has begun putting i ...
- PHD Moves Piluso Up To Lead Strategic Communications, Content Development
MediaDailyNews, Steve McClellan - Thursday, August 18, 2011
In a move designed to punch up the agency's strategic communications acume ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
We got on the phone with Steve Shannon, who in April th ...