- Venu Sports Hit With Another Legal Ding - TV Bundle Prospects?
TV Watch, Wayne Friedman - Wednesday, December 18, 2024
A federal judge has denied a bid by Disney, Fox Corp. a ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- 'Not Enough' Ad Pie: New TV, CTV Advertisers' Small Slices
TV Watch, Wayne Friedman - Tuesday, December 17, 2024
Disney's Deborah Armstrong says "too much money is not coming to ...
- Duolingo Uses 'Squid Game' For 'Learn Korean Or Else' Message
Marketing Daily, Danielle Oster - Friday, December 13, 2024
It's not often that advertisers select "vaguely threatening" as the chosen to ...
- Netflix Signs On New Ad Partners For 'Squid Game' Second Season
Television News Daily, Wayne Friedman - Monday, December 16, 2024
"Squid Game" new ad partnerships include Burger King, Domino's, Google, Xbox, Johnn ...
- Splitsville! WBD Separates Basic Cable And Pay Streaming
TVBlog, Adam Buckman - Monday, December 16, 2024
A new restructuring plan announced last Thursday by Warner Bros. Discovery basical ...
- Roku Expands Deal With FreeWheel For Ad Inventory Availability
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
The deal will work through the Roku Exchange, where advertisers can purcha ...
- WBD To Restructure, Splitting Linear TV And Streaming, Studios
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
WBD's "Global Linear Networks" division will house its cable TV networks, a ...
- The TV Streaming Veto: It Only Takes One
TV Watch, Wayne Friedman - Thursday, December 12, 2024
"What you really need in the household is one objector - somebo ...
- NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead It
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Shepard will lead efforts working with major East Coast independent media agenci ...
- WBD-Comcast TV Deal: What About TV Network Un-Carriage?
TV Watch, Wayne Friedman - Tuesday, December 10, 2024
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says T ...
- Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth
Television News Daily, Wayne Friedman - Monday, December 9, 2024
For the 11 top premium streamers, 2024 revenue estimates for AVOD platfor ...
- In Streaming And Elsewhere, Old Coot TV Is New Trend
TVBlog, Adam Buckman - Thursday, December 5, 2024
"A Man On the Inside" and "Only Murders in the Building" bo ...
- Disney+ Places ESPN 'Tile' On Streaming Home Page - Joins Hulu Addition
Television News Daily, Wayne Friedman - Wednesday, December 4, 2024
Over the next 90 days, subscribers to the Disney+ bundle can acce ...
- Is Streaming TV Operating System Consolidation Coming?
TV Watch, Wayne Friedman - Tuesday, December 3, 2024
Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- Martin Frizell To Step Down As Editor Of 'This Morning'
Publishers Daily, Ray Schultz - Sunday, December 1, 2024
ITV star Frizell is seeking to free up time for family responsibilit ...
- Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
TV Watch, Wayne Friedman - Monday, December 2, 2024
The current level of around 72.6 million subscribers (55.3 million traditional cabl ...
- In 'Earth Abides,' A Sole Survivor Takes The Long View
TVBlog, Adam Buckman - Monday, December 2, 2024
There have been plenty of apocalypse-pandemic TV dramas going back years, b ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, November 29, 2024
Is there a "number" out there that talent, agents and press c ...
- Legacy TV Media Slips, But Maintains High Q3 Consumer 'Demand' Measures
Advanced TV Insider, Wayne Friedman - Wednesday, November 27, 2024
Netflix began producing original TV shows and movies in 2011. It n ...
- Amazon Presses Judge To Toss Prime Video Ads Suit
MediaDailyNews, Wendy Davis - Tuesday, November 26, 2024
Amazon Prime subscribers "received exactly what they bargained for," the company conte ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Premium Streamers Slow Fall National TV Ad Spend By 30%
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
National TV marketing for streamers is down 29% to $149.2 million ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- Xumo Inventory Will Now Be Available Via PubMatic
Publishers Daily, Ray Schultz - Thursday, November 21, 2024
The partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Live Sports Tend To Reach Younger Audiences On Streaming
Research Intelligencer, Robert Williams - Friday, November 22, 2024
Streaming platforms are moving into live sports to gain more subscribers, dividi ...
- Trade Desk Starts 'Ventura' Streaming TV Operation System
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Ventura will partner with TV set manufacturers and streaming TV platforms ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...