- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- ByteDance To Terminate TikTok Music In November
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
According to TikTok's parent company, subscribers can continue to use the servi ...
- Netflix Looks To 'Netflix-ify' Its Sports Content: Celebrities, Promo Presence
TV Watch, Wayne Friedman - Wednesday, September 25, 2024
Netflix would get a major boost to its still-young ad operation ...
- NBCU Takes Nielsen Gold, Surpasses 13% Share In August
Television News Daily, Wayne Friedman - Tuesday, September 24, 2024
Thanks to the Paris Olympics, NBCU posted the highest share obtained ...
- HBO's 'Penguin' Invades Gotham Via 'NYT'
Out to Launch, Fern Siegel - Friday, September 20, 2024
The newspaper was wrapped in "The Gotham Gazette," highlighting Oswald Cobb's crimin ...
- TV Ad Viewing Time Slips 1% In August, Analyst Finds
Television News Daily, Wayne Friedman - Saturday, September 21, 2024
Total ad time viewed was 4.5 billion hours - at 13% ...
- Net Neutrality Rules Protect Streaming Video, Tech Group Tells Court
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Incompas -- which counts Amazon, Google, Netflix and Meta as members ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, September 20, 2024
Is there a "number" out there that talent, agents and press c ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- Streamers Now 'First Stop' For Consumers
Advanced TV Insider, Wayne Friedman - Wednesday, September 18, 2024
Nearly half of respondents say their "first stop" destination is one ...
- Paris Games Boost NBC Broadcast 8%, Peacock 39%
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, ...
- It's Not HBO, It's Just TV: HBO Now Just Another Network?
TV Watch, Wayne Friedman - Tuesday, September 17, 2024
The new Charter-Warner Bros. carriage deal now has long-time premium, ad-free ...
- Netflix Still Dominant: Does It Matter That Legacy-Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Monday, September 16, 2024
Although competitors are slowly eating into Netflix in terms of viewing, t ...
- DirecTV, Disney End Blackout, Deal Includes Streamers
Television News Daily, Wayne Friedman - Sunday, September 15, 2024
The deal includes streaming services Disney+, ESPN+ and Hulu, as well ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?
TV Watch, Joe Mandese - Friday, September 13, 2024
I usually resist covering self-serving media trade studies like the TVB's sho ...
- Tubi Aims 'Free' Pitch At The Good, The Bad And The Ugly
MAD, Fern Siegel - Wednesday, September 11, 2024
The hard sell is due to a study that found people kn ...
- DAA Proposes Options For Privacy Icons On Connected TV
MediaDailyNews, Wendy Davis - Thursday, September 12, 2024
The Digital Advertising Alliance is coming out with guidance for displaying t ...
- Premium Long-Form TV For Brands: Working For Young Consumers?
Advanced TV Insider, Wayne Friedman - Wednesday, September 11, 2024
Over 90% of viewers say long-form content is the "gold standard ...
- YouTube, WhatsApp Power Multicultural Media Use
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Hobbies matter more than heritage, age or ethnicity in driving engagement. ...
- 30-Second Spots Aren't Dead - We Just Use Them The Wrong Way
Media Insider, Cory Treffiletti - Wednesday, September 11, 2024
It's the desire to be greedy and insert more commercial interruptions whi ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand Names
TV Watch, Wayne Friedman - Tuesday, September 10, 2024
HBO is a brand name that was removed from a newly creat ...
- Consumers Tend To Be Less Concerned About Higher Digital Prices
Research Intelligencer, Robert Williams - Friday, September 6, 2024
Price increases for streaming services are not a major concern for mo ...
- Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big Users
TV Watch, Wayne Friedman - Friday, September 6, 2024
More than four in 10 people someone's else login and password f ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Disney Celebrates 85 Years Of Marvel, 15 Years After Acquiring It
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
The spot combines archival interviews, film footage and classic comic book pa ...
- Disney Proposes Flexible 'Sports-Centric,' 'Entertainment-Based' Options To DirecTV
Television News Daily, Wayne Friedman - Wednesday, September 4, 2024
Last year Disney struck a deal with Charter's Spectrum service allowing t ...
- Consumers And Movies: Equally Watching In Theaters And On Streaming?
TV Watch, Wayne Friedman - Wednesday, September 4, 2024
Are movie titles pulling the movie theater business up by its bootstr ...
- AI-Generated Fake Reviews Found Across App Stores
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
AI has been used to create fake reviews in app stores, accordi ...