With the Paris Olympic programming in tow, NBCUniversal -- collectively for its platforms -- rocketed past YouTube, Walt Disney, and Netflix to obtain the top spot among Nielsen’s media distributor index in August with a 13.4% share.

It was the highest share obtained by any media distributor since the measure started up in November. 

The gauge measures the total share of a company's entire distribution platforms  -- linear TV, streaming, local TV, and other digital channels.

NBCU was up 41% from July’s 9.5%. Due to the Olympics, for the top three NBCU platforms, USA viewership rose 47%, with streaming platform Peacock up 39% and NBC broadcast affiliates soaring 62%. 

NBCU also benefited from the Democratic National Convention in August, with its MSNBC rising 43% versus July.

Among the top seven after NBCU for August, YouTube was at 10.6% share, followed by Disney with 9.5%; Netflix at 7.9%; Paramount Global, 7.1%; Warner Bros. Discovery, 6.9%; and Fox, 6.0%.

Only NBCUniversal, YouTube (2% more), and Roku (adding 3%) made gains against the top 14 media distributors.  August is typically one of the lowest TV viewing periods of the entire year.