- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Confessions Of A Former TV Viewer
TVBlog, Tess von Brachel - Monday, July 1, 2024
I can only characterize my relationship with TV as confounding, albeit short-live ...
- First Presidential Debate Down 30%: 51.3M Viewers
Television News Daily, Wayne Friedman - Friday, June 28, 2024
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
The extended partnership will support CTV ads in its ad platform a ...
- For Second Time, Disney And YouTube Lead New Monthly Nielsen 'Distributor' Share
Television News Daily, Wayne Friedman - Tuesday, June 25, 2024
Disney was the leader in Nielsen's 'Media Distributor' measure at 11.4% shar ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Hulu Brat Pack Documentary Boosts Viewing Of Old Brat Pack Movie
TVBlog, Adam Buckman - Tuesday, June 25, 2024
"Brats" was the third most-watched movie in streaming for the week. "S ...
- Preacher Showcases Female Power In Disney Bundle Spot
MAD, Fern Siegel - Friday, June 21, 2024
The spots feature Caitlin Clark, Taylor Swift, Coco Gauff and Emma St ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- How The Content On Netflix Matches Up With Traditional TV
TVBlog, Adam Buckman - Monday, June 24, 2024
They might not be a perfect match, but a list of upcomi ...
- Spotify Invites All Podcasters To Upload Videos
MediaDailyNews, Colin Kirkland - Friday, June 21, 2024
Spotify has rolled out a new feature that allows all podcasters, includi ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Key Political TV Advertising States: Don't Mean A Thing Without That Swing
TV Watch, Wayne Friedman - Friday, June 21, 2024
The focus is on so-called "swing" voters' use of TV-video platforms ...
- Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 20, 2024
Netflix will average $70.44 in ad revenue per viewer -- well abo ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- Send In The Chimps: TV's Fun Factor Is About Zero Right Now
TVBlog, Adam Buckman - Wednesday, June 19, 2024
Not that the TV Blog needs baby chimps to stay interested ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
DoubleVerify research reveals a surge in new fraud schemes and variants ...
- May Streaming Grows To Best Viewing Share Ever At 39%, FAST Sees Strong Gains
Television News Daily, Wayne Friedman - Tuesday, June 18, 2024
YouTube tied its highest share level, with 9.7%, while Netflix maintained i ...
- Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
TV Watch, Wayne Friedman - Tuesday, June 18, 2024
Would consumers care if streaming platforms add on a few more commerci ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Expect Video Audiences To Be Harder -- And More Expensive -- To Reach
Media Insider, Maarten Albarda - Friday, June 7, 2024
As more viewers opt out of advertising and platforms restrict breaks, the ...
- Travelers Are Mostly Likely To Stream On Longer Trips
Research Intelligencer, Robert Williams - Friday, June 7, 2024
Mobile devices also can be a way for brands to connect wi ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Unscripted, Reality TV Gets Unreal: Are Jobs, Money Disappearing?
TV Watch, Wayne Friedman - Friday, May 31, 2024
Scripted TV programming was expected to decline after the writers' and actor ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Netflix's Bingeing Push: More Shows Or Just More Viewing?
TV Watch, Wayne Friedman - Wednesday, May 29, 2024
Bingeing on Netflix could keep viewers on the platform and make Netfl ...