- Netflix Streaming Success Not Just From Top Shows: Analyst
Television News Daily, Wayne Friedman - Monday, December 18, 2023
In response to Netflix's research release last week, MoffettNathanson Research says "6 ...
- November TV-Streaming Viewership Highest Since January 2023
Television News Daily, Wayne Friedman - Tuesday, December 19, 2023
Although the writers' and actors' strike plagued broadcast TV platforms for mo ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- Legacy Streamers' Ad Options Slowly Gain Share - How Will Smaller Players Fare?
TV Watch, Wayne Friedman - Monday, December 18, 2023
A softer streaming market makes one wonder about the survival of sma ...
- FCC Votes To Pursue Rule Banning Early Termination Fees In Pay TV
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Proposed rule, which would also require making prorated rebates for mid billi ...
- Hulu To Co-Air Premiere Of Disney+'s 'Percy Jackson' Series
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Teaser may inspire some Hulu-only subscribers to sign up for the new ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Hulu Comedy 'Such Brave Girls' Is A Tale From The Dark Side
TVBlog, Adam Buckman - Thursday, December 14, 2023
A new series positioned as a comedy is another in a lo ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
Spend by finance brands plummeted, with tech and retail spend also d ...
- Disney+, Netflix See Growth In Ad Revenues, Ad-Tier Viewers In 2023
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for a ...
- Carlson Streams A Ride On Rapids - How Many Rafts, Paddles?
TV Watch, Wayne Friedman - Wednesday, December 13, 2023
Pricing considerations in the streaming world are all over the map. Consume ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours Viewed
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Netflix has released its total global program viewing covering a 6-month perio ...
- 41% Of Netflix Users Don't Know About Its Ad-Supported Tier - Is That Bad?
TV Watch, Wayne Friedman - Tuesday, December 12, 2023
Netflix has an ad-supported option? Who knew? ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- Tucker Carlson Launching Own Streaming Service
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The ousted Fox News host will charge $9 per month for acce ...
- Paramount Global Suitors Draw Investor Interest, Driving Stock Price Up
Television News Daily, Wayne Friedman - Friday, December 8, 2023
Potential reported suitors of Paramount Global, Skydance and RedBird Capital, in acquiri ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video Deal
MediaDailyNews, Karlene Lukovitz - Thursday, December 7, 2023
Mediabrands agencies will get first look at new ad formats, sponsorship op ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Does The U.S. TV Market Have Room For More News Channels?
TV Watch, Wayne Friedman - Friday, December 8, 2023
Jeff Zucker is ready to take control of U.K. news outlets "T ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027
Advanced TV Insider, Karlene Lukovitz - Thursday, December 7, 2023
Retail media spend is forecast to jump 336% in 2024, to rea ...
- Disney+ Adds Hulu 'Hub' For Greater Ad Opportunities
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As promised, Walt Disney began offering Hulu as part of its Disne ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 7, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...
TV Watch, Wayne Friedman - Wednesday, December 6, 2023
A recent study from GroupM says it expects average TV/video ad hou ...
- Happiness Is Watching Peacock's New 'Monk' Movie
TVBlog, Adam Buckman - Wednesday, December 6, 2023
A new "Monk" TV movie coming this week to Peacock is titl ...
- FTC To Hear From IAB, Cable Lobby, Others About 'Click-To-Cancel' Proposal
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
The IAB, cable lobby and four other groups will participate in ...