- Total November TV Ad Volume Sinks, But Streaming Grows
Television News Daily, Wayne Friedman - Wednesday, January 3, 2024
Total linear/CTV ad inventory was down 5% in November vs. a ye ...
- Verizon Pushes Post-Holiday Offers For Phones, Streamers
MAD, Fern Siegel - Tuesday, January 2, 2024
The work is part of the telecom company's ongoing effort to highlig ...
- T-Mobile Adds Ad-Supported Hulu To Growing Streamer Perks Bundle
MediaDailyNews, Karlene Lukovitz - Wednesday, January 3, 2024
"On us" bundle also includes ad-supported Netflix, Apple TV+, MLB.TV. ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Sling Freestream Adds More Channels, Now Totaling 430+
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
The rebranded FAST launched last February with 210 channels. ...
- Warner Bros. Discovery Acquires Turkish SVOD BluTV
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
WBD already had a 35% stake in Turkey's first local SVOD. ...
- Younger Consumers Seek Social Bonds From Screen Time
Research Intelligencer, Robert Williams - Tuesday, January 2, 2024
The ease and immediacy of newer platforms, and the communities they facilitat ...
- New Year Streaming Headaches: Bundle, Unbundle Or Bumble?
TV Watch, Wayne Friedman - Tuesday, January 2, 2024
It's mostly about the streaming-only bundle, seemingly in growing demand for mode ...
- Paramount+ Kicks Off Campaign To Win Super Bowl Tickets
MAD, Fern Siegel - Wednesday, December 27, 2023
Winners will score a pair of tickets to a VIP experience ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 28, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Wednesday, December 27, 2023
Many consumers can sit up and take notice of the offering ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- 'Golden' Year: The Top TV News Stories In 2023
TVBlog, Adam Buckman - Tuesday, December 26, 2023
The year's TV news was characterized by high-profile exits, two strikes th ...
- Stats Drive Home TV's Streaming-Driven Sea Changes
MediaDailyNews, Karlene Lukovitz - Friday, December 22, 2023
Surveys provide a snapshot of a revolution. ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- Another Possible Merger Involving Warner Bros.? Please Stop The Insanity
TV Watch, Wayne Friedman - Friday, December 22, 2023
The "bigger isn't better" scenario has not worked for some time ...
- The TV Blog's Best- And Worst-Reviewed Shows Of 2023
TVBlog, Adam Buckman - Friday, December 22, 2023
Choosing "Poker Face" as the "TV Blog" best-reviewed new show of 20 ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- Hulu Leads Streaming Services In Catalog Growth
Research Intelligencer, Robert Williams - Thursday, December 21, 2023
Paramount+ cut its number of movies and shows amid efforts to redu ...
- Warner Bros. Discovery In Talks With Paramount Global About Possible Merger
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Initial conversations focused on how Warner Bros. Discovery and Paramount Global cou ...
- Streaming Price Hikes: A Nightmare Or Just Easy Daydreaming?
TV Watch, Wayne Friedman - Thursday, December 21, 2023
Still looking for all that savings when it comes to moving ...
- X Amps Up Focus On Live Streaming With Tool For Content Creators
MediaDailyNews, Colin Kirkland - Tuesday, December 19, 2023
To amp up live streaming on X, it has announced a n ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
Most digital pros said they will prioritize social media and digital video/C ...
- Disney IDs (And Promotes) Family Streaming Audience Segments
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
With more competition for ads coming in 2024, Disney continues to expa ...
- More Streaming Bundling Competitors For Roku: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 19, 2023
Expect more streaming platform aggregators to take on companies like Roku ...
- Amazon Exploring Diamond Sports Investment: Report
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
The deal would presumably continue aggressive expansion of Prime Video's live-sports streami ...
- Fubo Taps EDO To Measure CTV Performance
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Streamers are investing in metrics to get an edge in the inten ...
- Innovid Names New CMO
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Dani Cushion's experience includes serving as CMO of Cardlytics. ...
- Top 6 Streaming Platforms See 8% Decline In Ad Spend
Research Intelligencer, Robert Williams - Tuesday, December 19, 2023
The financial industry including insurance companies slashed spending on ad-supported streaming servi ...
- Netflix Streaming Success Not Just From Top Shows: Analyst
Television News Daily, Wayne Friedman - Monday, December 18, 2023
In response to Netflix's research release last week, MoffettNathanson Research says "6 ...