- Netflix Ad-Supported MAUs Surpass 23M
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
That's up by 8 million since November. ...
- 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVs
MediaDailyNews, Karlene Lukovitz - Friday, January 12, 2024
More than half use their smart TVs as the primary device f ...
- Disney Streaming Business To See $2.5B Loss In 2023: Analyst
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disn ...
- Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?
TV Watch, Wayne Friedman - Friday, January 12, 2024
Disney+ says 50% of all its new subscribers are headed to i ...
- New Research Underscores Impacts Of Ad-Pod Length And Structure, Ad Repetition
Advanced TV Insider, Karlene Lukovitz - Thursday, January 11, 2024
Breaks of two minutes or less, consistent ad lengths within pods boo ...
- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
Two new ads are 14th and 15th in "A Mountain of Entertainmen ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
Disney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- Amazon Streaming Ad-Dollar Drive, 'TNF' Moving Yardsticks?
TV Watch, Wayne Friedman - Thursday, January 11, 2024
Amazon wants your money -- so much so they are offering n ...
- DAZN And Free-TV Company Telly Integrate Shoppable Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
Telly users can purchase via the TV's second screen, without interrupting viewi ...
- X Signs 'Free Speech' Content Deals With Don Lemon, Tulsi Gabbard, Jim Rome
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
X has announced content deals with former CNN news host Don Lemo ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- DirecTV Offers Free Paramount+ App With 'Paramount+ With Showtime' Subscription
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
DirecTV users who pay for the just-rebranded premium linear network get t ...
- iSpot Adds 'Streaming Measurement' To Its Linear TV, Other Metric Products
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
The launch of the Streaming Measurement platform brings a new suite ...
- Homes Buying Broadband For Only Legacy TV... But Not Streaming?
TV Watch, Wayne Friedman - Tuesday, January 9, 2024
Parks Associates says just 5% of U.S. internet households have only ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Netflix Released 100+ Fewer Originals In 2023
MediaDailyNews, Karlene Lukovitz - Monday, January 8, 2024
The decrease reflects Netflix's strategic shift to fewer, more selective productions, ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV Measurement
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Vizio's Inscape smart TV data unit says it can now tap direct ...
- Disney Might Be Taking A Cue From Microsoft - And That Isn't So Bad
TV Watch, Wayne Friedman - Monday, January 8, 2024
The Walt Disney deal with ValueAct Capital -- an "information-sharing" agreement ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...
- Amazon Recruits Disney Exec Helfand To Lead Ad-Supported Launch
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare ...
- New $920M ESPN, NCAA Deal Includes Games Exclusive To ESPN+
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
The deal spans a record 40 championships, with 2,300 hours per ye ...
- Charter Offers Disney+ Basic Ad Option For Free To Spectrum TV Select Customers
Television News Daily, Wayne Friedman - Thursday, January 4, 2024
Charter is making its Disney+ Basic ad-supported option available at not addition ...
- Prime Video's Move Into Ads Could Yield $5B In New Revenue In 2024
Advanced TV Insider, Karlene Lukovitz - Thursday, January 4, 2024
That includes $1.8B in fees to avoid ads, plus $3B in a ...
- Baidu's Live Streaming Plans Fail To Materialize
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
Baidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Web User Presses To Restore Privacy Claims Against NBA.com Over Meta Pixel
MediaDailyNews, Wendy Davis - Wednesday, January 3, 2024
The Chamber of Commerce backs the NBA in the privacy battle, argui ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- VideoAmp To Lay Off 20% Of Its Workforce As CEO McCray Steps Down
MediaDailyNews, Wayne Friedman - Friday, January 5, 2024
Peter Liguori, formerly CEO of Tribune Media, COO of Discovery Communications a ...