- Warner Bros. Discovery Ad Revenue Down 12%, Global Streaming Subs Slip
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Warner Bros. Discovery posted higher-than-expected declines in network ad revenue for Q ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- Disney Q3: Higher Disney+ Subscribers, Trims D2C Losses
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Walt Disney's D2C business had positive results, with strong subscriber additions a ...
- 68% Of U.K. Viewers Prefer FASTs Over Pay-TV Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
In the U.S., 63% said the same, in LG Ad Solutions surv ...
- 42% Of Buyers To Spend $25M+ On FASTs In 2023, Most Will Up Spend In 2024
MediaDailyNews, Karlene Lukovitz - Wednesday, November 8, 2023
A Comcast/Xumo survey found 70% of ad buyers using FASTs started doi ...
- Veteran Digital TV Network Creator Jonathan Katz To Start 'Free TV Networks'
Television News Daily, Wayne Friedman - Tuesday, November 7, 2023
Free TV Networks will launch with The365, for African-American viewers, and t ...
- Lower-Ranked Streaming Services Often Have Better Shows
TVBlog, Adam Buckman - Wednesday, November 8, 2023
NBCUniversal's Peacock lags behind the other majors in subscriptions. But around her ...
- NBCU's Peacock, Walmart Offer Shoppable Ads In Bravo Show
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
Ads for products featured in "Below Deck Mediterranean" episodes will enable purchas ...
- AMC Networks Facing Tough Road For Advertising Trends
Television News Daily, Wayne Friedman - Monday, November 6, 2023
AMC will have a rough road into 2024, according to analysts. Followi ...
- Peacock, Walmart Deal Gives Viewers 'Below Deck' Shoppable Moments
Television News Daily, Wayne Friedman - Monday, November 6, 2023
NBCU says the deal will allow Bravo viewers to "shop the momen ...
- More Uncensored 'Real Housewives' - What's Next?
TV Watch, Wayne Friedman - Tuesday, November 7, 2023
What's left for top unscripted cable TV programming in an age ...
- Streaming's Real Purpose Revealed: Bravo Uncensored!
TVBlog, Adam Buckman - Tuesday, November 7, 2023
Uncensored versions of Bravo's reunion episodes will stream on NBCU's Peacock t ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- FuboTV Q3 Ad Revenue +34%, Pursuing 'Super Aggregator' Model
MediaDailyNews, Karlene Lukovitz - Monday, November 6, 2023
Direct sales helped drive ad gain. Personalized experiences, multiple content package optio ...
- More Layoffs At Netflix
MediaDailyNews, Karlene Lukovitz - Monday, November 6, 2023
Despite a strong Q3, Netflix is still trimming staff with the foc ...
- Australian Producers Trespassing On Native Lands Say They're Sorry
TVBlog, Adam Buckman - Monday, November 6, 2023
An Australian comedy series carries an onscreen "acknowledgement" to the native peopl ...
- NBA Fee Hikes Coming: A Game Changer For Warner Bros. Discovery?
TV Watch, Wayne Friedman - Friday, November 3, 2023
Warner Bros. Discovery may need the NBA deal more than Disney, whi ...
- FAST Channels Are One Key To Maximizing Reach
Advanced TV Insider, Karlene Lukovitz - Thursday, November 2, 2023
FASTs are also 10.6 times more likely than traditional TV to rea ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Amazon Prime No. 1 In U.S. Subs: Paramount+, YouTube Make Gains
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
YouTube Premium entered the top 10 -- the first time services fr ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Disney To Buy Comcast's Hulu Stake For $8.6B
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content Options
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
More ad-supported options are seen as one answer to fans' struggle ...
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
Television News Daily, Wayne Friedman - Monday, October 30, 2023
YouTube will have a live presentation - YouTube Brandcast - during upfro ...
- Roku Advertising To See Slower 'Rebound'
Television News Daily, Wayne Friedman - Tuesday, October 31, 2023
Roku will see a "slower rebound in video advertising revenue growth compar ...
- Streaming, Digital Media Tech Issues: Not Yesterday's Old-School News
TV Watch, Wayne Friedman - Tuesday, October 31, 2023
After Netflix cancelled a live presentation of "Love Is Blind," the episo ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Consumers Could Save $366 Per Year Via Ad-Supported Streamers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Savings assume switching from premium tiers across an average of nearly ...