- 'John Wick' Boosts Lionsgate Revenue, Studio Prepares For Streaming Biz Spinoff
Television News Daily, Wayne Friedman - Friday, May 26, 2023
Major streamers are now looking to make content and cost cutbacks v ...
- Netflix Moves Carefully To Keep 'Freebie' Subscribers - A Better View From The Top?
TV Watch, Wayne Friedman - Friday, May 26, 2023
Those who log in with a family member or friend's info wi ...
- TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
NBCU is one of 52 companies that have gotten the seal global ...
- BMWs To Integrate TiVo Video Media Platform
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The Powered by TiVo platform will be in Series 5 and abo ...
- Audio Listening Habits And How Marketers Can Capitalize On Summer
Performance Marketing Insider, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Peacock Promotion Cuts Price To $19.99 For One Year
Television News Daily, Wayne Friedman - Thursday, May 25, 2023
While some premium streamers are raising monthly prices, NBCU's Peacock is goi ...
- Schwarzenegger Is A Superspy In First-Ever Scripted TV Series
TVBlog, Adam Buckman - Thursday, May 25, 2023
Subscription streaming is such a magnetic business today that it has ev ...
- Netflix Finally Lowers The Boom On U.S. Password Sharers, Initiates $8-Per-Month Fee
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
An initial "cancel reaction" is inevitable, but defectors have returned after t ...
- For New Streaming Subs, Complexity Is As Big An Obstacle As Price
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
Younger people and households with kids use more non-video entertainment sources th ...
- Comcast Starts Low-Cost Streaming Platform NOW TV
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
The new service will have more than 40 live channels from A& ...
- Inscape Expands Linear TV 'Commercial Feed' To Include Streaming
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Fee ...
- Spotify Eyes AI For Ads Using Popular Hosts' Voices
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Spotify podcast host Bill Simmons noted that AI could be used ...
- Disney Starts Another 2,500 Layoffs, Strategic WBD Cuts Loom As Max Debuts
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Layoffs resulting from the financial toll of the shift to streaming a ...
- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?
TV Watch, Wayne Friedman - Tuesday, May 23, 2023
What is the outlook for the U.S. syndication business in this massi ...
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
The venture, launched by Pluto TV's founder and backed by a rost ...
- Cinedigm Rebrands To Cineverse
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
As an advertising network, Cineverse reaches more than 1.1 billion devices acro ...
- The Most Valuable Cable TV Network Thinks About Going It Alone: Are You Game?
TV Watch, Wayne Friedman - Monday, May 22, 2023
ESPN is preparing for a world that has complete dependency on streamin ...
- Mermaids Are People Too In New Netflix Docuseries
TVBlog, Adam Buckman - Monday, May 22, 2023
A new Netflix docuseries about mermaids is not titled "Mermaids," but rathe ...
- WBD's Zaslav: Rival Streamers Must Bundle Or Be Trampled By Tech Giants
Advanced TV Insider, Karlene Lukovitz - Friday, May 19, 2023
Cooperation is a must because the current streaming model is bad f ...
- 64% Of Major Streaming In 2022 Was Scripted, Study Finds
Television News Daily, Wayne Friedman - Friday, May 19, 2023
Diesel Labs analysts wrote: "One factor complicating the [writer's] negotiations is understandi ...
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
Digital News Daily, Karlene Lukovitz - Thursday, May 18, 2023
Unskippable format to be offered only for buys of YouTube Select. ...
- NFL Fans Need 3 Streaming Services For All Games
Research Intelligencer, Robert Williams - Thursday, May 18, 2023
Near-total coverage of most NFL games would cost a consumer about $1 ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- YouTube TV Is Sole Pay-TV Provider To Add Subs In Disastrous Q1
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
YouTube TV is now the fifth-largest pay-TV operator. Overall, the pay-TV sect ...
- iSpot.TV To Measure Reach For YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Enabling measurement of incremental reach should help the Google platforms better compe ...
- Comcast 'More Likely' To Sell Hulu Stake Back To Disney: Roberts
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Comcast CEO Brian Roberts believes it is "more likely" than not th ...
- 'Blockbuster' Cable TV News? Busting Blocks May Just Be Pebbles On The Beach
TV Watch, Wayne Friedman - Wednesday, May 17, 2023
"Blockbuster" cable TV news may not always be about a block bei ...