- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
Video streamers are also driving up prices amid mounting competition for audienc ...
- FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
Pay-TV providers will no doubt fight the measure, which might provide mo ...
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Media Insider, Dave Morgan - Thursday, March 23, 2023
Google's YouTube now captures 7.9% of all video viewing on U.S. television ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Questionable Tactics Mar Action-Packed 'Night Agent'
TVBlog, Adam Buckman - Thursday, March 23, 2023
Yet another thriller about top-secret derring-do in the U.S. intelligence and law-enforceme ...
- Newsmax Returns To DirecTV
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
After two months and a political tempest, Newsmax appears to have back ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Netflix Brings 40 New Titles To Mobile Games Library
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
On Monday, Netflix announced the addition of 40 games coming to t ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Netflix's Reality Check: Modest Goals For Ad Tier - And That's Good News
TV Watch, Wayne Friedman - Tuesday, March 21, 2023
Analysts now say Netflix may continue to see modest gains for i ...
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The ability to use an on-screen QR code via mobile phone ...
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
TV Watch, Wayne Friedman - Monday, March 20, 2023
YouTube TV has become one of the priciest virtual pay TV provider ...
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
TVBlog, Adam Buckman - Monday, March 20, 2023
A new musical series coming to Hulu on Friday takes place ...
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
After paying a reported $14 billion for rights to the NFL Sund ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
In comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
TV Watch, Wayne Friedman - Friday, March 17, 2023
Consumers seem to want shorter TV series -- to move on ...
- Apple Prevails In Privacy Battle Over Streaming Video
Digital News Daily, Wendy Davis - Wednesday, March 15, 2023
Apple has defeated a lawsuit alleging that the company violates New Yo ...
- Tubi To Hold Pre-Upfront Event For Advertisers
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Tubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, March 15, 2023
Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...