- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Tobacco Has Big Presence In Young People's Favorite Streamed Shows
Research Intelligencer, Robert Williams - Friday, March 10, 2023
Nine out of the top 15 shows most popular with people ag ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
Advanced TV Insider, Karlene Lukovitz - Thursday, March 9, 2023
The analysis shines a spotlight on CTV's general limitations and lack ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- 'Spin' Magazine To Launch Streaming Music Channel
Publishers Daily, Ray Schultz - Wednesday, March 8, 2023
Spin's FAST channel will launch on Amazon Freevee later this month. ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- U.S. Consumer Video Services Spend To Drop 8% By 2027
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
Norway will actually overtake the U.S. in per-household spend by 2025, projec ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
The first series in the deal -- "Rebuilding Black Wall Street: Greenwoo ...
- Nearly All U.S. Households Are Reachable By CTV Ads
Research Intelligencer, Robert Williams - Tuesday, March 7, 2023
Streaming-device maker Roku expanded its share of voice for CTV ad sal ...
- Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
Television News Daily, Wayne Friedman - Monday, March 6, 2023
In a move that may be intended to shore up more ca ...
- Chris Rock Pre-Oscar Netflix Show Was Shrewd Comic Timing
TVBlog, Adam Buckman - Tuesday, March 7, 2023
Chris Rock's live Netflix performance in which he hammered Will Smith w ...
- Pay-TV Sub Losses Soared To 5.9M In 2022
Digital News Daily, Karlene Lukovitz - Monday, March 6, 2023
Comcast was again the biggest loser, at minus 2 million. FuboTV l ...
- Chris Rock Takes Brand-Bashing Rampage To Netflix
Marketing Daily, Sarah Mahoney - Sunday, March 5, 2023
Lululemon, Subaru and Brand Oprah all got slapped by the perpetually irritat ...
- Like His Best Work, Mel Brooks' Hulu 'History' Series Is A Gas
TVBlog, Adam Buckman - Monday, March 6, 2023
Mel Brooks fans will eat up this new limited series on Hu ...
- Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
Advanced TV Insider, Karlene Lukovitz - Friday, March 3, 2023
While 74% of North American adults are at least ad-tolerant, that's do ...
- ESPN Woos Rivals For Live Streaming Sports Hub Concept
Digital News Daily, Karlene Lukovitz - Friday, March 3, 2023
Idea is to help frustrated sports fans find and link to whichev ...
- The Promise And Peril Of AI Music: What Have We Unleashed?
MediaDailyNews, Vernon Reid - Friday, March 3, 2023
The rise of streaming services that pay music artists mere fractions ...
- ESPN Reportedly Planning 'Hub' Feature For Sports Streamers
Television News Daily, Wayne Friedman - Friday, March 3, 2023
ESPN wants to be a distribution "hub" leader for all sports streame ...
- Netflix Cuts Prices, Other Streamers Raise Fees - What's The Plan?
TV Watch, Wayne Friedman - Friday, March 3, 2023
Netflix price cuts were announced last week for many global markets ...
- ESPN Reorganizes, Names Content, Acquisitions Chiefs
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Rosalyn Durant's responsibilities will include overseeing ESPN+, as well as programming a ...
- You Bought The T-Shirt, Now See The 'Stranger Things' Play
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Netflix is breaking new ground for streaming service extensions, again. ...
- MSG Networks To Launch Streaming Service MSG+
Television News Daily, Wayne Friedman - Thursday, March 2, 2023
MSG Networks will launch MSG+ this summer for $29.99 a month, a ...
- New Network Trend: Daring Duos On Impossible Missions
TVBlog, Adam Buckman - Thursday, March 2, 2023
Three is the customary threshold for declaring a trend in network ...
- Paramount Nixed $3B Offer For Showtime, CFO Touts Benefits of Paramount+ Merger
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
Integrating Showtime into Paramount+ will drive revenue growth, as well as enab ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Vizio Q4: Higher Smart TV Revenues, Device Sales Sink 24%
Television News Daily, Wayne Friedman - Tuesday, February 28, 2023
Vizio grew streaming and smart TV revenue 30% to $137 million ...