- Paramount+ To Stream All Paramount Films Post-Theatrical Release
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+ ...
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
Data-driven creative can incorporate and update dynamic elements including product or locati ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
DISQO queried Super Bowl viewers on ad recall and brand perception a ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- ViacomCBS Changing Name To Paramount, Posts 48% Gain In Streaming Revenue
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
ViacomCBS is changing its name to Paramount, in a dramatic move ...
- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- Consumer Needs: More Important Things Vs. Spending More Time
TV Watch, Wayne Friedman - Tuesday, February 15, 2022
According to new research from Publicis Media, "spending time at home" to ...
- FuboTV Drops Quarterly Billing Experiment (Again)
Video Insider, Karlene Lukovitz - Tuesday, February 15, 2022
The timing is intriguing: The vMVPD suspended the monthly payment term opti ...
- Netflix Will Lose Marvel TV Shows To Disney On March 1
Digital News Daily, Karlene Lukovitz - Monday, February 14, 2022
The assumption is that Disney will make the shows from the lucrati ...
- YouTube 2022 Product Roadmap: Shoppable Video, NFTs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
YouTube will release five tools that allow creators, brands and users ...
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Deep-Pocketed Disney Puts Hulu In Deal-Making Driver's Seat
TVBlog, Adam Buckman - Monday, February 14, 2022
Two Hulu announcements last week might be an indication that the streami ...
- Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens
Advanced TV Insider, Karlene Lukovitz - Friday, February 11, 2022
Big-screen devices pulled a 43% share of opening-day view time, but handhe ...
- DirecTV Stream's 1st Free Trial Looks To Capitalize On FuboTV, Hulu Offer Changes
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Offer comes as fuboTV requires new subscribers to commit to quarterly minim ...
- NBCU Poised To Pull Key Content From Hulu, Move To Peacock
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
NBCUniversal is reportedly considering altering its current content-sharing agreement with Hulu ...
- Viewer Control Of Streaming TV Begets Ad Engagement
Research Intelligencer, - Friday, February 11, 2022
Linear TV is mostly associated with live programming, with 50% of viewe ...
- FCC Nominee Faces Republican Critics At Senate Hearing
Digital News Daily, Wendy Davis - Wednesday, February 9, 2022
"I have been subject to unrelenting, unfair, and outright false criticism a ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- Are Long-Term Contracts Returning To The Pay TV, Communications Industries?
TV Watch, Wayne Friedman - Thursday, February 10, 2022
Future fuboTV subscribers will need to pay a three-month subscription package f ...
- Netflix Again Leads Oscar Nods, 'Power Of The Dog' Might Net Best Picture Win At Last
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
To date, no streamer has won best picture -- but with ...
- Consumer Spend On Streaming Up 20%, All Other Home Entertainment Down Last Year
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
SVOD accounted for 78% of the record $32.3 billion in home entertainme ...
- Kantar Launches Daily Video Streaming Performance Tracking Service, Starting In Brazil
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
Client demand will determine the timing of rollouts in other markets. ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- Netflix, Thirsty For Growth, Is Spending $17B On Content - Crazy? Drink The Water
TV Watch, Wayne Friedman - Wednesday, February 9, 2022
What's next for Netflix? Some think it's obvious -- find ways ...
- Will Smith Story, True Or Not, Gets New Telling On Peacock
TVBlog, Adam Buckman - Wednesday, February 9, 2022
The Will Smith story was first told in "The Fresh Prince ...
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leadi ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Netflix Logs High New 'Engager' Stats, But Is It Getting Enough Bang For Its Content?
Video Insider, Karlene Lukovitz - Tuesday, February 8, 2022
Netflix's social engagement numbers continued to be robust in 2021 - althou ...