- Across Political Spectrum, Business Leaders 'Deeply Concerned' About Trump Policies
MAD, Steve McClellan - Friday, May 2, 2025
A new Harris Poll finds nearly half say recent executive orders a ...
- Study Finds Advertisers Prioritizing Performance Over Brand Safety
MAD, Steve McClellan - Wednesday, April 30, 2025
The Advertiser Perceptions study also found a significant decline in organizations' actio ...
- Poll Finds Alarming Rise In Bad Behavior At The Office
Mediapsssst, Richard Whitman - Wednesday, April 9, 2025
The survey found that 30% of employed U.S. job seekers believe employe ...
- CMOs Face Gap Between Likability, Credibility
Marketing Daily, Tanya Gazdik - Thursday, March 27, 2025
CMOs earn accolades for their growing alignment with CEOs, but CEOS rema ...
- How Will The Tariff Wars Impact The Ad Economy?
Mediapsssst, Richard Whitman - Monday, March 24, 2025
A Harris survey finds most Americans believe the tariff dispute will le ...
- Report: The Growing Impact Of Social Commerce
MAD, Steve McClellan - Monday, February 24, 2025
The WPP report found that more than a quarter of fashion a ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
MAD, Steve McClellan - Monday, February 10, 2025
Eighty-five percent of this year's Super Bowl ads used humor as ...
- Super Bowl Sunday Is Super, The Monday After Not So Much
Mediapsssst, Richard Whitman - Friday, February 7, 2025
For those who do manage to make it to work the Mond ...
- Travel Report: Sustainability, Experiences And Food Are Big Draws
MAD, Steve McClellan - Wednesday, February 5, 2025
Tampa-based marketing agency Spark, a specialist in travel and hospitality marketing h ...
- Poll: Most Americans Still Support Diversity
Mediapsssst, Richard Whitman - Thursday, January 30, 2025
The survey, from Stagwell's Harris Poll, found that most demographic groups s ...
- GAI: What Makes Content Creators Embrace It?
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2025
Some creators are optimistic, and others are negative about the technology a ...
- Poll: Office Holiday Parties Fall Out Of Favor
Mediapsssst, Richard Whitman - Friday, December 20, 2024
A Harris Poll survey finds that just 48% of workplaces now ho ...
- Study Finds Big Gaps In Advertising Inclusivity
MAD, Steve McClellan - Friday, December 6, 2024
In addition to gender, RX currently measures representation across age, body ty ...
- TMA's CRS Study To Be Expanded, Scaled Across Entire Omnicom Advertising Group
MAD, Steve McClellan - Wednesday, December 4, 2024
The study measures both a brand's standing in culture and identifies actio ...
- Study: Fewer Clients Planning To Switch Agencies
MAD, Steve McClellan - Friday, November 15, 2024
This decrease, from 55% in 2023 to 40% in 2024, reverses ...
- Poll: Misinformation Top Issue Undermining Trust In News
Mediapsssst, Richard Whitman - Sunday, November 17, 2024
That's according to the latest poll from Stagwell's HarrisX as part ...
- Stagwell: CEOs Say Election Will Impact 2025 Business Strategy
MAD, Steve McClellan - Wednesday, November 6, 2024
The global survey from Stagwell's NRG research unit found that CEOs outsi ...
- New DEI Study Finds Industry Progress And Shortfalls
MAD, Steve McClellan - Wednesday, November 6, 2024
The study is from She Runs Its and DEI consultant Seramount. Amo ...
- Nearly Half Of Gen Z Have Lied About Who They've Voted For
Mediapsssst, Richard Whitman - Friday, November 1, 2024
According to a Harris Poll survey 48% of Gen Z admit th ...
- Nearly Half Of Consumers Are Interested In Shopping After They Die
MAD, Steve McClellan - Wednesday, October 30, 2024
According to a shopper report from WPP's VML, AI could help contr ...
- TMA Finds Millennials, Gen X, Drive Cultural Resonance For Spirits Brands
MAD, Steve McClellan - Tuesday, October 29, 2024
The agency focused its resonance study this year on the spirits catego ...
- Harris Poll: Future + Economy + Election = Too Much Stress
Mediapsssst, Richard Whitman - Friday, October 25, 2024
Stagwell's Harris Poll conducted a study in conjunction with the American Psychologic ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Poll: Gen Z Romance Often Spoiled By Politics
Mediapsssst, Richard Whitman - Friday, October 4, 2024
A survey by Stagwell's Harris Poll found that 28% of Gen ...
- Study: Cancer Is The Most Terrifying Life Event
Mediapsssst, Richard Whitman - Tuesday, September 24, 2024
A study by Health@WPP and Nextdoor found patients receiving local community suppo ...
- Social Regrets: Half Of Gen Z Wish X/Twitter 'Never Invented'
Mediapsssst, Richard Whitman - Friday, September 20, 2024
That's according to a survey from Stagwell's Harris Poll on social med ...
- Report: Physical Retail Stages A Comeback As Online Shopping Declines Globally
Mediapsssst, Richard Whitman - Thursday, September 19, 2024
Online shopping was down 5% last year according to the report publish ...
- WFA: 80% Of Brands Worry How Agencies Use Generative AI
MAD, Steve McClellan - Tuesday, September 17, 2024
Despite the concerns, the use of GAI is rising and only ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...