- Motorola: Don't Be Compulsive About Your Phone Use
Mediapsssst, Richard Whitman - Sunday, February 25, 2018
Motorola, inventor of the mobile phone, is out with a new campai ...
- UK Tops Dentsu Aegis Digital Society Index
Mediapsssst, Richard Whitman - Wednesday, February 21, 2018
The U.S. is No. 2 while China, Germany and France round o ...
- Mindshare Report Delves Into The New Luxury Market
MAD, Larissa Faw - Tuesday, February 13, 2018
In a consumer survey the agency found that 73% of respondents sa ...
- The Rise Of 'Middleburbs' And Other Trends Brands Shouldn't Ignore
MAD, Larissa Faw - Monday, January 29, 2018
GroupM's Mindshare has just released its latest Culture Vulture trend report th ...
- Trust In Media, Social Platforms Dips, Traditional Journalism Rises
Publishers Daily, Sara Guaglione - Monday, January 29, 2018
Distrust in media was found in 22 of 28 countries surveyed, most ...
- Younger Consumers Stream, Time-Shift More Than Older Consumers
Digital News Daily, Alex Weprin - Tuesday, January 23, 2018
The difference in viewing habits between younger and older consumers is star ...
- Consultants Narrow The M&A Gap With Holding Companies In 2017
Mediapsssst, Richard Whitman - Monday, January 22, 2018
According to an analysis by R3, consultants such as Accenture and Deloit ...
- Facebook And Google Dominate As Video Ads Grow
Digital News Daily, Alex Weprin - Thursday, January 18, 2018
According to Salesforce's Digital Advertising 2020 Report, which the company officially unveil ...
- Report: Data, Research Key Elements In Winning New Business Pitches
MAD, Larissa Faw - Thursday, January 18, 2018
A new report from Vennli found that only 13% of agencies belie ...
- Are You Ready For The Future? Most Global Senior Business Decision Makers Aren't
Mediapsssst, Richard Whitman - Wednesday, January 10, 2018
A new report from Wunderman and Penn Schoen Berland finds a wi ...
- Report: Most Millennials, GenZers Spend At Least Six Hours A Day On Their Cell Phones
MAD, Larissa Faw - Tuesday, January 9, 2018
A Riddle & Bloom survey also found that most of those poll ...
- Happy Day Before The Eve Of Christmas Eve!
Mediapsssst, Richard Whitman - Friday, December 22, 2017
Before you head out for your long holiday weekend, have a pe ...
- Consumers Embrace Streaming Video, But Options Overwhelm
Digital News Daily, Alex Weprin - Tuesday, December 19, 2017
A new survey from PricewaterhouseCoopers diving into streaming video suggests streaming ...
- ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic Activity
Mediapsssst, Richard Whitman - Monday, December 18, 2017
A new survey from the Association of National Advertisers shows that mo ...
- Studies: Media Confidence Is High, Distrust Highest Among Right-Wingers
Publishing Insider, Melynda Fuller - Wednesday, December 6, 2017
While 69% of those surveyed believe the media shows political favoritism, th ...
- Publicis.Sapient, Fortune Knowledge Highlight Path To Digital Transformation
MAD, Larissa Faw - Thursday, November 30, 2017
The firms' new report analyzes the digital "maturity" of 500 global organizatio ...
- Gen Xers Are Depressed, Under Pressure
Mediapsssst, Richard Whitman - Sunday, November 26, 2017
That's according to a new Leo Burnett Study. Cry me a riv ...
- Study: Consumers Watching More Content Because Of Streaming Services
Digital News Daily, Alex Weprin - Wednesday, November 22, 2017
As more and more Americans watch TV and movie content through streami ...
- Report: Anomaly, Droga5 Tops In US Account Wins
MAD, Steve McClellan - Sunday, November 19, 2017
That's according to a rundown by agency tracker COMVergence, which analyzed ...
- Mindshare Examines The Media 'Multiverse'
Mediapsssst, Richard Whitman - Thursday, November 16, 2017
"If done the right way, advertiser-created experiences in the multiverse can bui ...
- GroupM Explores State Of Video Advertising
MAD, Larissa Faw - Monday, November 13, 2017
Among the report's key findings is that almost none of these chang ...
- Would You Buy A House Online? New Research Shows More Than Half Of Americans Would
Mediapsssst, Richard Whitman - Thursday, November 9, 2017
Actually, the research, from Adtaxi, indicates that more than half of America ...
- Study: OTT Overtakes Set-Top Box As Source For Favorite Shows
Digital News Daily, Alex Weprin - Wednesday, November 8, 2017
Over-the-top video services have overtaken TV set-top boxes as the primary pla ...
- Study: Longer Videos Mean Higher Engagement
Digital News Daily, Alex Weprin - Tuesday, October 31, 2017
Media companies that post longer videos to social platforms like Facebook s ...
- JWT's 'New Adulthood' Study
MAD, Larissa Faw - Tuesday, October 31, 2017
The generation raised on technology believes anything can be tracked via ...
- Report: Fewer Brands Using Programmatic Ads This Year
MAD, Larissa Faw - Monday, October 23, 2017
Through the first seven months of the year the number of bran ...
- Report: More Marketers Seen Boosting Amazon Ad Budgets Compared To Google, FB
MAD, Steve McClellan - Thursday, October 12, 2017
North American marketers are more likely to increase their marketing budgets f ...
- While 'Brand America' Is Taking Its Lumps, American Brands Remain Well-Regarded
MAD, Larissa Faw - Friday, September 29, 2017
That's according to a new survey released by JWT at Advertising We ...
- WPP's MediaCom Is Media Agency Pitch King For The First Half Of 2017
MAD, Steve McClellan - Friday, September 15, 2017
That's according to a tally by agency tracker COMvergence, which issued i ...
- New Report Probing The Industry's Talent Crisis Due Out Next Week
Mediapsssst, Richard Whitman - Friday, September 15, 2017
The ANA Educational Foundation (AEF) will be releasing what's being described ...