- WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect
MAD, Steve McClellan - Wednesday, September 13, 2017
Those that aren't fully complaint could be subject to fines totaling hundre ...
- New Agency Survey Shows Growing Pessimism About Adland's H2 Growth Prospects
Mediapsssst, Richard Whitman - Tuesday, August 29, 2017
It's not the just the big guns in the agency business (WP ...
- Gen Z Prefers Brand Quality, Value Over Origin Stories, Social Causes
MAD, Larissa Faw - Tuesday, August 15, 2017
That's according to a new survey from Saatchi & Saatchi New Yor ...
- Millennial Dads Say Advertisers Just Don't Get Them
MAD, Larissa Faw - Monday, August 14, 2017
Three in four millennial dads are resentful that advertisers and marketers a ...
- Wireless Consumers Craving Clarity, Consistency
Marketing Daily, Aaron Baar - Thursday, August 10, 2017
"With unlimited plans being generally consistent [among carriers], price sensitivity is becomi ...
- Research: Marketers Oversimplify Complex Womanhood
MediaPost Live, Larissa Faw - Wednesday, June 21, 2017
Today's empowered consumer is forcing marketers and the content they are creati ...
- Zenith: Vast Data Trove Yields Only Minor Uptick In Buying Efficiency, Brand Growth For Clients
MAD, Steve McClellan - Friday, June 16, 2017
That's according to a new survey from the Publicis Media agency, whi ...
- Study Challenges Conventional Assumptions About Fathers
MAD, Steve McClellan - Wednesday, June 14, 2017
The study, from consultant The Family Room, identifies what are described ...
- Seniors Drive Mobile News Readership
Digital News Daily, Gavin O'Malley - Monday, June 12, 2017
About two-thirds (67%) of U.S. consumers ages 65 and older read t ...
- Twitter Video Ads Get High Relevancy Scores In Test With IPG
MAD, Steve McClellan - Friday, June 9, 2017
The trial found that regardless of location within targeted social feeds ...
- Media Agencies Opt, Cautiously, For DMP Use
Digital News Daily, Philip Rosenstein - Tuesday, June 6, 2017
DMP adoption among agencies is up 49% globally since 2015, yet on ...
- Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' Marketing
MAD, Steve McClellan - Wednesday, May 24, 2017
A new study from the 4As and SSRS finds that 58% ...
- Publicis Probes Affluent Asian Travelers In New Report
MAD, Larissa Faw - Tuesday, May 16, 2017
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangement ...
- Here Are The Five Key Pillars To Great Creative
Mediapsssst, Richard Whitman - Tuesday, May 16, 2017
A new report, Make a Lasting Impression, from Kantar Millward Brown explor ...
- New Study From Valassis Proves It's Coupon Model Is Still A Thing
Mediapsssst, Richard Whitman - Wednesday, May 10, 2017
If you didn't have a bit of history in this industry, ...
- Hey Advertising People, Public Relations May Soon Steal Some of Your Business
Mediapsssst, Richard Whitman - Tuesday, May 9, 2017
According to a recent study by the Association of National Advertisers, t ...
- Horizon Study Explores 'Needs States' Of Mobile Users
MAD, Larissa Faw - Wednesday, May 3, 2017
People use and relate to mobile devices across nine "needs states" ...
- Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
MAD, Larissa Faw - Tuesday, May 2, 2017
Publicis Groupe's Zenith has just issued the latest installment of its T ...
- Marlboro Gets Mad While Amazon Gets Love
MAD, Larissa Faw - Thursday, April 27, 2017
Crowdtap asked consumers which of the seven emojis best expresses how 1 ...
- Three In Ten Americans Don't Use Social Media
The Social Graf, Erik Sass - Monday, April 24, 2017
Overall, 21% of U.S. adults say they don't use social media despi ...
- Study: Pre-Roll Ads Are Least Intrusive With Best Recall
MAD, Steve McClellan - Monday, April 17, 2017
The study, which was conducted by IPG Media Lab and YuMe, fou ...
- 42% of Consumers Believe Brands and Agencies Are 'Fake News-ing' Them
Mediapsssst, Richard Whitman - Tuesday, April 4, 2017
That's from a report by McCann, whose North America Chief Strategy Offic ...
- Yup, Everybody Uses Social Media At Work
The Social Graf, Erik Sass - Wednesday, March 29, 2017
ComPsych asked 1,200 respondents from a number of companies about their soci ...
- PR Agency Thinks Marketing And Communications Industries Have Important Role in Combatting Fake News
Mediapsssst, Richard Whitman - Monday, March 20, 2017
According to a new study, 82% of Americans register concern over fa ...
- Agencies, You Might Be Working With A New CMO Even More Often
Mediapsssst, Richard Whitman - Sunday, March 19, 2017
A new study from executive search firm Spencer Stuart claims the avera ...
- Transparency Takes Center Stage With The Emergence Of Server-Side Header Bidding
RTBlog, Philip Rosenstein - Monday, March 20, 2017
"The obstacle that has challenged the industry in its shift from client-si ...
- Up to $16.4 Billion Could Be Lost to Ad Fraud in 2017
Mediapsssst, Richard Whitman - Wednesday, March 15, 2017
That's according to a study from Adloox commissioned by WPP-backed agency The&Partnersh ...
- OMG, Facebook Fatigue May Be Real (At Least In Our Minds)
The Social Graf, Erik Sass - Friday, March 10, 2017
The proportion of Facebook users who feel dissatisfied has been creeping ...
- Trolls Organize Themselves Linguistically
The Social Graf, Erik Sass - Thursday, March 9, 2017
Academics in Britain have directly engaged with troll communities in order ...
- Ordinary Social Media Users Are Buying 'Likes' Too
The Social Graf, Erik Sass - Friday, March 3, 2017
Buying likes is just one of a number of everyday deceits practic ...