- Report: Most Advertisers See Media As 'Complex Headache'
MAD, Steve McClellan - Tuesday, February 28, 2017
That's the view of both advertiser and agency executives polled in ...
- Social Media Politicizing Military, Study Finds
The Social Graf, Erik Sass - Tuesday, February 28, 2017
A new study by researchers at the National Defense University found th ...
- Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
Mediapsssst, Richard Whitman - Thursday, February 23, 2017
An IAB study found that just 22% of British adults -- a ...
- Social Media Behind Rising Stress Levels, Say Shrinks
The Social Graf, Erik Sass - Thursday, February 23, 2017
The American Psychological Association's new report, "Stress in America 2017: Technology a ...
- AOL Survey Shows Streaming At Tipping Point
Around the Net in Video, P.J. Bednarski - Tuesday, February 21, 2017
A new AOL survey of viewing habits in "seven global regions" sho ...
- Brands: Agencies Need To Up Their Game In Data Management, CX
MAD, Steve McClellan - Tuesday, February 14, 2017
New reports from Forrester Research highlight data-driven and customer-experience marketing efforts ...
- BBDO Study Offers Clues For Optimizing The Impact Of Video
MAD, Steve McClellan - Monday, February 13, 2017
When optimizing for social feeds, the study found specific creative elements c ...
- China Loosens Social Media Censorship To Uncover Dissent
The Social Graf, Erik Sass - Monday, February 13, 2017
The Chinese government has been loosening its grip on social media censorshi ...
- GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
MAD, Steve McClellan - Monday, February 6, 2017
The company's just issued Interaction report outlines the state of digital marketi ...
- Mindshare Finds 'American Dream' Changing
MAD, Larissa Faw - Monday, January 30, 2017
Mindshare has released a new consumer trends report, part of its Cultu ...
- Digital Spend Slowed in 2016 But TV Saw An Increase
Mediapsssst, Richard Whitman - Tuesday, January 24, 2017
The latest figures from Standard Media Index are out and they sh ...
- Study Finds Opt-In Mobile Ads Preferred 2-1 Over Traditional Digital Ad Units
Mediapsssst, Richard Whitman - Wednesday, January 18, 2017
A new study commissioned by mobile ad platform Jun Group and conduct ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time ...
- Sleep Loss In Teens Linked To Social Media
The Social Graf, Erik Sass - Tuesday, January 17, 2017
Sleep loss in teens is correlated with frequent social media use, accordi ...
- Report: Lenovo Is China's Hottest Export Brand
MAD, Steve McClellan - Thursday, January 12, 2017
A study by WPP and its market research subsidiary Kantar Millward Bro ...
- Report: Brands Need To 'Care' About Consumers Before They Will Buy
MAD, Steve McClellan - Monday, January 9, 2017
A new study from Wunderman, the WPP digital agency, found that 7 ...
- Cutting Off Ad Revenue To Fake News Sites May Not Solve The Problem
Mediapsssst, Richard Whitman - Sunday, January 8, 2017
Much like early personal blogs, fake news sites can be passion projec ...
- Samsung Has Biggest CES Buzz (Not All Of It Good)
MAD, Larissa Faw - Wednesday, January 4, 2017
According to a report by Amobee, 38% of all CES 2017 digit ...
- Social Media Linked To Lower Life Satisfaction In Kids
The Social Graf, Erik Sass - Tuesday, December 20, 2016
A study conducted in Great Britain shows that social media use appea ...
- Half Of Newspaper Readership Still Print-Only
The Daily Blog, Erik Sass - Monday, December 19, 2016
Reports of print media's demise may have been exaggerated. However, enduring pri ...
- Creative Staffing Agency Forecasts Maintenance Hiring Levels for 2017
Mediapsssst, Richard Whitman - Thursday, December 15, 2016
The study found that 12 percent of marketing and advertising executives pl ...
- Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
MAD, Larissa Faw - Wednesday, December 14, 2016
The Kitewheel survey of 134 marketing professionals who work for agencies ...
- What's A Chatbot? Most Americans Don't Know
MAD, Larissa Faw - Tuesday, December 13, 2016
A new study from DigitasLBi has found that only 22% of America ...
- Study Finds 88% Of Meal Makers Use Phone As Sous-Chef
MAD, Larissa Faw - Sunday, December 11, 2016
Havas Media's new study looks at trends and consumer motivations that a ...
- A Third Of Consumers Say They Would Exchange Personal Info For Content
MAD, Larissa Faw - Monday, December 5, 2016
Well, at least content they find 'compelling,' according to a new Accentu ...
- Study Suggests Reallocating 6% of Marketing Spend to Programmatic Will Increase Marketing ROI 22%
Mediapsssst, Richard Whitman - Sunday, December 4, 2016
The study was conducted in partnership with The Female Quotient Strategy a ...
- In Fake News Era, TV Retains Top Spot In Voter Influence
Red, White & Blog, Philip Rosenstein - Monday, November 21, 2016
The dearth of editorial oversight on the various social media outlets th ...
- Mindshare: Men Have Fatter Black Friday Wallets
MAD, Larissa Faw - Tuesday, November 15, 2016
Men will outspend women by nearly 70% on Black Friday and/or Cyb ...
- 360i, VML and R/GA Are Forrester's Latest Top Lead Agencies
MAD, Steve McClellan - Tuesday, November 8, 2016
The consultant and research firm identified a total of eight "Lead Agencie ...
- Social Media Really Does Influence Political Opinions... Sometimes
The Social Graf, Erik Sass - Tuesday, November 8, 2016
Social media really does work to change political opinions, according to ...