- False Health Content More Popular On Social Media
The Social Graf, Erik Sass - Friday, November 4, 2016
A study of social media sharing patterns, focusing on content about t ...
- You Have To Get Up Pretty Early To Sell Anything
VidBlog, P.J. Bednarski - Friday, November 4, 2016
New research from YuMe shows consumers are most receptive to online advertisi ...
- If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't)
Mediapsssst, Richard Whitman - Wednesday, November 2, 2016
Campaign has launched a survey to find out where all the ov ...
- Facebook Use Linked With Longevity
The Social Graf, Erik Sass - Wednesday, November 2, 2016
Facebook use is associated with longer lifespans, according to a new stu ...
- Half Of Adland Workers Dissatisfied With Their Jobs
MAD, Larissa Faw - Monday, October 24, 2016
That's a big increase from last year, when dissatisfaction hovered around 34 ...
- To No One's Surprise, Morale Sucks In the Ad Industry
Mediapsssst, Richard Whitman - Monday, October 24, 2016
As if we needed a study to prove what we all kn ...
- Kids Should Have 'Veto' Over Parents' Social Sharing, Docs Say
The Social Graf, Erik Sass - Monday, October 24, 2016
Parents should consider instituting a family rule that gives kids a "vet ...
- JWT Says Women Over 70 Love Sex and 'Ethical Lingerie'
Mediapsssst, Richard Whitman - Thursday, October 20, 2016
The study comes from J. Walter Thompson's Innovation Group and explores t ...
- Location-Based Targeting Found To Boost Store Visits
MAD, Steve McClellan - Monday, October 10, 2016
The IPG Media Lab partnered with location-based marketing platform Thinknear and Offi ...
- Study Finds Early Morning Best Spot For Video Advertising
Mediapsssst, Richard Whitman - Wednesday, October 5, 2016
Video adtech company YuMe, has released its Publisher’s Guide which highlights surv ...
- Advertising's No-Win: People Hate Ads But Would Rather Watch Ad-Supported TV, Then Skip The Ads
Mediapsssst, Richard Whitman - Wednesday, September 28, 2016
A new study from Hub Entertainment Research has found that most peop ...
- 4As Study Finds 74% of Agencies Think They Suck At Diversity
Mediapsssst, Richard Whitman - Tuesday, September 27, 2016
When asked how the ad industry is doing when it comes ...
- Three Out Of Four Consumers Watch Brand Videos On Facebook
The Social Graf, Erik Sass - Wednesday, September 28, 2016
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos fr ...
- Study: Branded Content Doubles Recall Compared to Display Ads
Mediapsssst, Richard Whitman - Sunday, September 25, 2016
According to this new study conducted by IPG Media Lab, Forbes a ...
- WTF? New Study Claims Young People Love Their Mobile Devices! Shocker!
Mediapsssst, Richard Whitman - Wednesday, September 21, 2016
Sort of like trying to make Fetch happen, mobile ad firm Ver ...
- Study: 33% Of Mobile Users Keep Up With Political News 'All The Time'
Red, White & Blog, Philip Rosenstein - Friday, September 16, 2016
News apps probably play a significant part in the election-year interest, offeri ...
- Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets
Mediapsssst, Richard Whitman - Wednesday, September 14, 2016
Things do not appear to be looking good on the agency clie ...
- Social Media Dogged By Measurement Issues
The Social Graf, Erik Sass - Wednesday, September 7, 2016
Social media marketing will continue to grow, but its rise hasn't qui ...
- Study Finds Third Of Native Ads Fail To Comply, Perform Better Than Fed Guidelines
MediaDailyNews, Joe Mandese - Monday, August 29, 2016
About a third of native ad placements fail to comply with feder ...
- Teenage Girls Reject 'Clickbait' News Headlines And Stories
MAD, Larissa Faw - Thursday, August 18, 2016
A new study from Engine Group's Cassandra and online publisher Clover Lett ...
- Canadian Women Award Gold, Silver And Bronze To Best Olympic Ads
Mediapsssst, Richard Whitman - Wednesday, August 17, 2016
Canadian agency Harbinger Communications decided to query Canadian women on which Olymp ...
- 4As: More Than Half Of Ad Women Have Been Sexually Harassed
MAD, Steve McClellan - Thursday, August 11, 2016
The finding was disclosed today by 4As President Nancy Hill, in ...
- Australians Cry Twice As Much While Watching Your Ad
Mediapsssst, Richard Whitman - Thursday, August 11, 2016
And while Australians would appear to be more emotional than most ...
- Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
Mediapsssst, Richard Whitman - Monday, August 8, 2016
In today's self-serving research-related news, Jivox is out with a study th ...
- Google Finds Hijacking, Ad Injection Remain Major Problems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 8, 2016
Google researchers worked with experts at New York University (NYU) to analy ...
- Mindshare Finds Three In Four Plan To Watch Olympics Live
MAD, Larissa Faw - Monday, August 1, 2016
That's according to a survey from Mindshare, which also found that mo ...
- Millennial Parents Raise Kids Differently And Marketers Must Address That
MAD, Larissa Faw - Thursday, July 28, 2016
It's critical for marketers and advertisers to understand what matters to mode ...
- Interbrand Puts A Spotlight On Young 'Breakthrough' Brands
MAD, Steve McClellan - Wednesday, July 27, 2016
The Omnicom Group branding agency, in partnership with Facebook, New York Sto ...
- Porsche, BMW Steal The Show In New Vehicle Appeal
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2016
Porsche ranks highest overall in the J.D. Power 2016 U.S. Automotive Performanc ...
- IAB Study Says Advertisers Can Win Back Ad Blocking Consumers If They Follow A Few Crucial Guidelines
Mediapsssst, Richard Whitman - Tuesday, July 26, 2016
The Study found that many consumers would be perfectly happy to disab ...