- Chevrolet Goes For Goal With Super Bowl Buy
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
Chevrolet may have been licking its wounds last year, but it's ba ...
- Porsche Does Grassroots, Social Media Program
Marketing Daily, - Monday, January 31, 2011
Porsche is launching a big grassroots and social-media program in Dallas wi ...
- 68% of U.S. Adults To Watch Super Bowl, Ads Big Draw
MediaDailyNews, Wayne Friedman - Monday, January 31, 2011
The Super Bowl may not be as super as a year a ...
- Countdown To The Super Bowl
Marketing Daily, - Monday, January 31, 2011
This prison doesn't look too shabby, does it? Find out who's breaki ...
- Visa Partners With Twitter For NFL/Super Bowl Push
Marketing Daily, Tanya Gazdik - Friday, January 28, 2011
The social media initiative provides fans a new way to engage wi ...
- Audi Super Bowl Ad Puts Redefined Luxury In Driver's Seat
MediaDailyNews, David Goetzl - Friday, January 28, 2011
Audi will join the traffic jam of car ads in the Sup ...
- Out to Launch: Super Bowl Edition, Day 1
Out to Launch, Amy Corr - Monday, January 31, 2011
The Big Game might not be until Sunday, but that shouldn't st ...
- Barr, Lewis Star In Snickers' Super Bowl Spot
Marketing Daily, - Friday, January 28, 2011
This year, Richard Lewis and Roseanne Barr will carry the Snickers messa ...
- Barr, Lewis Star In Snickers' Super Bowl Spot
MediaDailyNews, - Thursday, January 27, 2011
This year, Richard Lewis and Roseanne Barr will carry the Snickers messa ...
- Celebrities In Super Bowl Ads? Snore
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Celebrities in ads are great ... for the celebrities. Use a cu ...
- VW Will Tease Beetle, Tout Passat in Super Bowl
Marketing Daily, - Wednesday, January 26, 2011
Volkswagen of America has two 30-second ads slated for next week's Sup ...
- How to Make a Winning Super Bowl Ad
MediaDailyNews, - Wednesday, January 26, 2011
The Super Bowl is a chance of a lifetime for most brand ...
- Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be usi ...
- Report: Super Bowl Parties May Hit New Record
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Suzuki Does Regional Strategy for Super Bowl
Marketing Daily, - Tuesday, January 25, 2011
Suzuki is will do a spot buy around Super Bowl XLV. T ...
- Variety Is Spice Of Life For BMW's X3 Bowl Ads
Marketing Daily, Karl Greenberg - Monday, January 24, 2011
BMW wants people to know that its new X3 crossover comes ...
- Car Companies Drive To Super Bowl, But Might Not Reach Their Destination
Marketing: Sports, Barry Janoff - Tuesday, January 25, 2011
Given a built-in audience of 90-100 million, most companies might feel secu ...
- Hey Football Fans, Wouldn't It Be Funny if You Were All Homosexuals?
MediaDailyNews, Erik Sass - Monday, January 24, 2011
I guess there are only a handful of memes available to Sup ...
- Super Bowl Parties May Hit New Record
Raw, Sarah Mahoney - Tuesday, January 25, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Papa John's, Intel Avoid Super Bowl This Year. Why?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
Even though in October Fox said all ad slots were sold o ...
- Anheuser-Busch Puts Stella Artois In Super Bowl Lineup
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
For the first time the company will promote an import beer. A ...
- Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have ...
- Subaru Opts For Puppy Bowl On Super Sunday
Marketing Daily, - Thursday, January 20, 2011
Subaru of America, Inc. is barking up the Super Bowl tree wi ...
- Why Do Teens Really Watch The Super Bowl?
Engage:Teens, Frank O'Brien - Thursday, January 20, 2011
Marketers who use Super Bowl commercials as guaranteed opportunities to showcase produc ...
- No AshleyMadison.com Ad For Super Bowl
Marketing Daily, - Wednesday, January 19, 2011
AshleyMadison.com, a dating service for married people, or people who want ...
- NFL Scores With Latinos Of Mexican Descent
Marketing Daily, Richie and Lucia Matthews - Wednesday, January 19, 2011
For marketers focused on U.S. Hispanics of Mexican descent, the game pi ...
- Recession-Proof: Super Bowl Ads Top $200M
MediaDailyNews, Wayne Friedman - Tuesday, January 18, 2011
This year's Super Bowl is expected to exceed $200 million in advertisi ...
- Sean Combs To Host Dallas Super Bowl Party
Marketing Daily, - Monday, January 17, 2011
Sean "Diddy" Combs will host the Capital A Entertainment Super Bowl Fanta ...
- PepsiCo Goes All In For Super Bowl With 7 Spots
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Purchase, NY company "only" had four spots in the game la ...