Suzuki is will do a spot buy around Super Bowl XLV. The automaker will run its "Wicked Weather" spot during broadcasts of the game in 14 midwest and northeast markets where the company has
its strongest retail footprint.
The ad, which broke last fall, touts Suzuki's all-wheel drive Kizashi with creative showing a guy driving down a snowy road. He realizes he's being
chased by a bunch of snowmen who are converging on him from both directions and throwing snowballs. They all collide in a cloud of snow from which only the car emerges.