- Skittles Makes 'Super Bowl' Ad To Be Seen By Just One Fan
Marketing Daily, Karlene Lukovitz - Wednesday, January 17, 2018
Skittles is using this video, plus four other teaser ads, to dri ...
- Tostitos Lets Hosts Create Own SB Party Invite Videos
Marketing Daily, Karlene Lukovitz - Wednesday, January 17, 2018
Users who enter the host's name, party location and time can choo ...
- Squarespace Teams With Keanu Reeves In This Year's Super Bowl
Mediapsssst, Richard Whitman - Wednesday, January 17, 2018
Squarespace, the company that helps customers create websites and domains, is ba ...
- Umbrella Kraft Brand To Make Super Bowl Debut
Marketing Daily, Karlene Lukovitz - Tuesday, January 16, 2018
The Family Greatly platform is premised on supporting and reassuring today's anxio ...
- Stella Artois's Cause-Related SB Ad Stars Matt Damon
Marketing Daily, Karlene Lukovitz - Tuesday, January 16, 2018
Viewers encouraged to buy the beer and its chalices to help bri ...
- Ticketmaster Takes On The Fan Experience
Marketing Daily, Aaron Baar - Tuesday, January 16, 2018
"All of this speaks to the thrill of enjoying an NFL ga ...
- Let's Get This (Super Bowl) Party Started, With Help From Tostitos
Mediapsssst, Richard Whitman - Tuesday, January 16, 2018
Tostitos, the PepsiCo chip maker, was a fixture in Super Bowl a ...
- Pepsi Ties New Loyalty Program To Super Bowl Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 199 ...
- Groupon's Latest Stab At A Super Bowl Ad
Mediapsssst, Richard Whitman - Tuesday, December 26, 2017
By many accounts the firm's last Super Bowl ad, back in 201 ...
- Pringles Plans First-Ever Super Bowl TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2017
The spot, created by Grey Group, kicks off a Pringles campaign th ...
- Hyundai Plans Super Bowl Effort
Marketing Daily, Tanya Gazdik - Friday, December 15, 2017
The automaker is working on a multidimensional campaign that will communicate i ...
- What Brands Can Learn From A Thrilling Super Bowl
MAD London, Jason Mander - Thursday, February 23, 2017
Television ads are still the biggest way to get recognition, particularly ...
- Top SuperBowl Ads Easy To Quickly Understand
Research Brief, Jack Loechner - Thursday, February 23, 2017
With 30-second (Super Bowl) spots going for around $5 million, says t ...
- Emotional Vs. Lighthearted: The Lure Of Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Despite the abundance of data, marketers still struggle with identifying similar typ ...
- Michelin Shifts From 'Man' To Emotion, Uses Super Bowl To Go Real-World
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 5, 2017
Michelin plans to debut an advertising campaign during Super Bowl LI th ...
- The Super Bowl, Re-Politicized And De-Sexed
Mad Blog, - Friday, February 10, 2017
If you will indulge me, I'm going to go back to th ...
- Will Bud's Super Bowl Ad Backfire?
Online Spin, Scott Gillum - Thursday, February 9, 2017
As recent events have shown, we are living in the age ...
- Creativity In Times Of Chaos
Online Spin, Cory Treffiletti - Wednesday, February 8, 2017
It's a fact: Creativity thrives in times of chaos and angst. ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 8, 2017
Hyundai saw a spectacular jump to the #2 spot of the leaderboar ...
- Overtime Super Bowl Delivered More Promo Time
Television News Daily, Wayne Friedman - Tuesday, February 7, 2017
The duration of the game -- three hours and 47 minutes, includi ...
- Those 300 Super Bowl Drones Don't Communicate With Each Other
Around the Net in IoT, Chuck Martin - Tuesday, February 7, 2017
There were 300 drones dancing behind Lady Gaga during the Super Bowl halfti ...
- Super Bowl 51 Ads Used Fewer Hashtags
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, February 7, 2017
Nearly 1-in-3 (30%) of Super Bowl ads featured hashtags, this year, accordi ...
- Devour Frozen Meals' Racy Super Bowl Workaround Gambit
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2017
The Kraft Heinz brand is also grabbing post-game attention by posting ma ...
- Super Bowl Analysis: Traffic, Cost, Competition, Consumer Behavior
RTBlog, Tobi Elkin - Tuesday, February 7, 2017
Just in case you didn't process enough data from Super Bowl L ...
- Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2017
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strateg ...
- First Overtime Super Bowl Pulls In $500M In National TV Ads
Television News Daily, Wayne Friedman - Monday, February 6, 2017
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 millio ...
- Exciting Super Bowl Game, Less-Than-Stellar TV Ratings
TV Watch, Wayne Friedman - Tuesday, February 7, 2017
The New England Patriots came back from the biggest point deficits ...
- Google Home Super Bowl Ad Sets Off False Triggers In IoT Device
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 6, 2017
False triggers have become one of the pitfalls in virtual assistants li ...
- The 'So Called' Advertisers Talk Back
Garfield at Large, Bob Garfield - Monday, February 6, 2017
The real loser Sunday night was nothing less than Trumpism, which w ...
- Lifespan Celebrates Community In New Campaign
MAD, Larissa Faw - Friday, February 3, 2017
The creative captures everyday moments from the lives of Rhode Islanders ...