- State Farm Cancels Super Bowl Spot
Marketing Daily - Top of the News, Tanya Gazdik - Friday, January 17, 2025
The company has been criticized for its decision last year not ...
- 5 Anheuser-Busch Beers Dominate Super Bowl Ads
MAD, Fern Siegel - Thursday, January 16, 2025
A-B claims to be this year's largest Super Bowl advertiser across a ...
- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- Coors Light Has Fans Covered For Post-Super Bowl 'Case Of The Mondays'
Marketing Daily, Teresa Buyikian - Wednesday, January 15, 2025
Brand aims to turn "classic 'Case of the Mondays' into a liter ...
- The Mannings Go Toe-To-Toe In Super Bowl 'Destiny' Kick
MAD, Fern Siegel - Tuesday, January 14, 2025
The live kicking competition kicks off at 3 p.m. ET during t ...
- Lava Love: Reese's Second Super Bowl Ad Brings The Heat
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2025
Hershey bets on chocolate lava to outdo last year's caramel-filled touchdown. ...
- Kia Gears Up For Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2025
The Squares promotion will include the company's full lineup, "so people cou ...
- Beyond The Super Bowl: Doritos' Plan To Keep Fans Talking
CPG Insider, Sarah Mahoney - Friday, January 10, 2025
With the "Crash the Super Bowl" contest strategy, the brand is o ...
- Haagen-Dazs Drives First Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 9, 2025
The 64-year-old brand is teasing audiences with its big game debut. ...
- Super Bowl Pre-Teaser: 'That's Not Birds'
MAD, Steve McClellan - Tuesday, December 24, 2024
The Kellanova brand Pringles is beginning its Super Bowl teaser campaign ...
- Mountain Dew Returning To Super Bowl Without Last Year's Stars
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Aubrey Plaza and Nick Offerman won't be making another appearance in th ...
- Totino's To Make Debut Appearance At Super Bowl
MAD, Fern Siegel - Wednesday, December 11, 2024
After a 10-year hiatus, General Mills is returning to the Big G ...
- Pringles Is Headed Back To The Big Game
MAD, Steve McClellan - Wednesday, December 11, 2024
The 2025 Super Bowl will mark the eighth straight year that t ...
- Sweet Spot: Reese's Books Super Bowl LIX
MAD, Fern Siegel - Friday, December 6, 2024
The upcoming candy ad is the handiwork of Erich & Kallman. ...
- Martin Agency To Debut First Ritz Super Bowl Spot
MAD, Fern Siegel - Thursday, December 5, 2024
The campaign will also include paid media, retail and social media. ...
- Taco Bell Returns To Super Bowl With Fan Content Via Drive-Thru Cam
Marketing Daily, Teresa Buyikian - Tuesday, December 3, 2024
"We're sidelining the celebrities and turning the camera on the fans w ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Dove To Promote 'Body Confidence' In 2025 Super Bowl Spot
MAD, Steve McClellan - Tuesday, November 19, 2024
Dove and Nike jointly created the Body Confident Sport program in 202 ...
- How To Score Big With Super Bowl Celebrities
MAD, Megan McMahon - Monday, November 18, 2024
The sooner you begin, the more negotiating power you'll have to la ...
- GoDaddy Returns To Super Bowl 2025 - Promoting GoDaddy Airo
MAD, Fern Siegel - Friday, November 15, 2024
A 30-second spot airing during the fourth quarter illustrates its AI prod ...
- How Nerds Is Sizing Up Its Super Bowl Risk
CPG Insider, Sarah Mahoney - Friday, November 8, 2024
Ferrara looks to capitalize on Nerds Gummy Clusters' "it" candy status. ...
- United Airlines Explains Its Alternate Super Bowl Route
Marketing Daily, Danielle Oster - Wednesday, October 30, 2024
The brand's local rather than national approach acknowledged that most viewers' favori ...
- Doritos Issues Super Bowl Ad Challenge
MAD, Fern Siegel - Monday, September 23, 2024
GS&P, playing off previous ads, created new spots to highlight the o ...
- Why Doritos Is Reviving 'Crash The Super Bowl'
Marketing Daily, Sarah Mahoney - Friday, September 20, 2024
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funni ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Brands' Cautious Super Bowl Approach Reflects Wider Marketing Timidity
CPG Insider, Danielle Oster - Friday, February 23, 2024
Ads that featured a celebrity in a clever way, like CeraVe's ...
- How Does a Billionaire Shop?
Mad Blog, Barbara Lippert - Thursday, February 15, 2024
Re Temu's Super Bowl commercial: Unless it signaled something about an ali ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...
- Minor Trends Of The Super Bowl
Mad Blog, Barbara Lippert - Wednesday, February 14, 2024
Among the trends: Statue of Liberty callouts, and a focus on t ...