- Real Estate Platform Opendoor Going Live For The Super Bowl
MAD, Steve McClellan - Tuesday, January 23, 2024
With two in-game spots and a half-time live stream, the firm wi ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...
- Popeyes To Debut First Super Bowl Ad
Out to Launch, Fern Siegel - Tuesday, January 23, 2024
The 15-second teaser ad is a riff on "2001: A Space Odyssey ...
- Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
Marketing Daily, Danielle Oster - Monday, January 22, 2024
Coors Light is giving fans a chance to virtually appear in t ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Another Prepaid Wireless Brand Books Spanish-Telecast Super Bowl Spot
Marketing Daily, Les Luchter - Thursday, January 18, 2024
T-Mobile's prepaid CMO Clint Pattersons hinted that celebrities will be part ...
- Tums Partners With DraftKings For Super Bowl Effort Gamifying Food Choices
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
The campaign targets younger audiences with an opportunity to place free be ...
- Vikings QB Kirk Cousins Turns Chef For 'Tost by Tostitos' Grand Prize
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
Tostitos is celebrating its status as the official chip and dip ...
- Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 18, 2024
A 15-second teaser spot hints at what's to come with Jenner a ...
- Volkswagen Celebrates Anniversary With Return To Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 17, 2024
Effort aims to serve as "love letter to the American people," a ...
- Gwen Stefani To Headline Super Bowl LVIII's 'TikTok Tailgate'
MediaDailyNews, Colin Kirkland - Monday, January 15, 2024
The pre-game "TikTok Tailgate" party featuring special guests and creators is intend ...
- Reese's Sweetens Big Game, Returns To Super Bowl
MAD, Fern Siegel - Friday, January 12, 2024
This is Reese's second appearance at the Big Game. Erich & Kallm ...
- W+K To Help DoorDash Craft Its Super Bowl Ads This Year
MAD, Steve McClellan - Friday, January 12, 2024
This is the third appearance for the commerce platform, which will showca ...
- Are SB Marketers Shortchanging Brands By Relying So Much On Celebrity Ads?
Mediapsssst, Richard Whitman - Thursday, January 11, 2024
Ad testing firm System1 asserts the answer is yes, based on i ...
- Doritos Dinamita Relaunches With New Flavors Ahead of Super Bowl
Marketing Daily, Danielle Oster - Wednesday, January 10, 2024
Doritos' sister brand expands with four new flavors and one new sha ...
- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
Two new ads are 14th and 15th in "A Mountain of Entertainmen ...
- Total By Verizon Books Super Bowl Spot In Spanish-Language Telecast
Marketing Daily, Les Luchter - Monday, January 8, 2024
Developed by Ogilvy, the campaign will include a 30-second Super Bowl sp ...
- Frito-Lay Unleashes 'Taste Of Super Bowl' Ads Featuring Football Icons
Marketing Daily, Danielle Oster - Monday, January 8, 2024
Frito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand a ...
- Stellantis Punts On 2024 Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
Earlier this week, the automaker announced it would not have a corpora ...
- Intuit TurboTax Breaks New Campaign, Confirms Return Trip To Super Bowl
MAD, Steve McClellan - Wednesday, January 3, 2024
The new campaign is from recently appointed ad agency R/GA. The t ...
- Mtn Dew Baja Blast Celebrates 20th With Trip To The Super Bowl
MAD, Steve McClellan - Tuesday, January 2, 2024
The soft drink, born as an exclusive Taco Bell beverage, is al ...
- Clear Channel Outdoor, Terrible Herbst Promote DOOH Ads Across From Super Bowl
MAD, Fern Siegel - Friday, December 29, 2023
The new event facility includes a 400' x 20' digital screen acro ...
- Former Halftime Sponsor Pepsi Turns To Bowling Event During SB Weekend
Marketing Daily, Danielle Oster - Thursday, December 28, 2023
The Super Bowl Bowling Classic pairs fans with NFL players and legend ...
- Paramount+ Kicks Off Campaign To Win Super Bowl Tickets
MAD, Fern Siegel - Wednesday, December 27, 2023
Winners will score a pair of tickets to a VIP experience ...
- Drumstick Rolls Out First Super Bowl Sundae Campaign
Marketing Daily, Danielle Oster - Wednesday, December 20, 2023
The 30-second ad for the frozen ice cream cone brand will r ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- Michelob Ultra Continues Spate Of Sports Promos
Marketing Daily, Danielle Oster - Monday, December 18, 2023
Michelob Ultra will team with Topgolf for a celebrity-filled party ahead ...
- M&M's Returns To Super Bowl With 'Ad For All Funkind'
Marketing Daily, Danielle Oster - Thursday, December 14, 2023
Created by M&M's' longtime Super Bowl teammate BBDO New York, the ...
- Ferrera Makes Big Game Debut With Nerds Ad
Marketing Daily, Danielle Oster - Wednesday, December 13, 2023
The ad will features "Nerds and its lovable characters -- like you' ...
- Pringles Returning To Super Bowl For 7th Consecutive Year
Marketing Daily, Danielle Oster - Monday, December 11, 2023
The brand promises a "completely new direction" for its 2024 creative. ...