Pringles announced earlier this month that it was advertising in the upcoming Super Bowl, which will mark its eighth straight appearance. 

And now the Kellanova brand is beginning its teaser campaign – giving hints and snippets about the ad’s storyline. 

It released a “pre-teaser” on social media this week with a close-up of two uniformed actors (maybe you’ll recognize them) in a patrol car. Through the car’s radio you can hear a dispatcher telling the two officers of “reports of objects flying overhead.” 

Both officers are seen looking up through the windshield of their vehicle. One of them responds simply, “Birds.” The other replies, “That’s not birds,” as background music swells dramatically and a graphic appears on screen, “Keep Your Eyes On The Sky,” followed by a graphic of the Super Bowl date (2-9-25) and the Pringles logo. 

Stay tuned as the plot is sure to thicken soon.