- Tesco And Morrisons Advertising Less To Focus On Customer Experience
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Tesco and Morrisons are distancing themselves from more big TV ad campaign ...
- Sainsbury's Starts Selling Tea To China
Around the Net In MAD London, Sean Hargrave - Monday, September 14, 2015
The supermarket will sell products from its Taste the Difference and ...
- Morrisons Boss Says Improving Customer Experience More Important Than Advertising
Around the Net In MAD London, Sean Hargrave - Friday, September 11, 2015
Morrisons will continue to focus on improving the in-store shopping experience rath ...
- Lidl Signs Mumsnet Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Lidl hopes its new yearly partnership with Mumsnet will help build tru ...
- Sapient Nitro Wins Tesco Mobile GBP15m Digital And Social Account
Around the Net In MAD London, Sean Hargrave - Friday, September 4, 2015
The account was previously held by Wieden+Kennedy Amsterdam. A spokeswoman for Tes ...
- Morrisons Says New Premium Milk Brand Came From Listening To Social Media
Around the Net In MAD London, Sean Hargrave - Wednesday, August 12, 2015
Morrisons says it has launched a new milk brand that will gi ...
- Lidl Appoints Starcom To GBP70m Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Starcom won the account following a competitive pitch involving five agencies, includi ...
- Tesco And 'Ribena-gate' -- What Next For Sugary Drinks And Supermarkets?
Around the Net In MAD London, Sean Hargrave - Thursday, July 30, 2015
The move by Tesco is part of a much larger drive ...
- Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
London Blog, Sean Hargrave - Thursday, July 30, 2015
The government had to force motor companies to make less polluting vehicle ...
- Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
The latest grocery share figures from Kantar Worldpanel for the 12 wee ...
- Lidl Spending Twice As Much On Advertising As Other Supermarkets
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
Lidl spent more than double the amount of Tesco in the fir ...
- Discount And Middle-Class Supermarkets Rise - Time For The Big Four To Build A Customer Rapport?
London Blog, Sean Hargrave - Wednesday, July 29, 2015
The discounters and the cooperatively owned supermarkets are growing, and the b ...
- Tesco Emoji Stunt Aimed To Make People Smile
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
Beleaguered as Tesco might be, the grocer recently took time to rou ...
- Waitrose Partners With Pinterest For Ad Trial
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Waitrose began its "#TasteOfSummer" campaign on Pinterest last week. The campaign w ...
- Nestle And Tesco Claim Programmatic Success
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
You can't often get through a marketing conference without a panel ...
- Asda Pocket Tap Comes Back With Walmart Strapline
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
The campaign, which comes as the supermarket celebrates its 50th anniversary th ...
- Is Google Tabling A Bid For Dunnhumby?
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Sky News has learnt that Google is in talks with US buyo ...
- Google, Permira Consider Bid For Tesco Customer Service 'Science' Arm
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2015
Google could put a stake in the customer loyalty software business ...
- Waitrose Lets Customers Pick Their Own Offers
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
Waitrose is hoping to restore customer trust in deals and promotions wi ...
- Grocery Offers Fail To Boost FMCG Revenues
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
A new Nielsen study has found that up to 58% of ...
- Tesco Launches Its Biggest iBeacon Trial
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
Tesco is launching its biggest iBeacon trial through Unilever's "Pink and Blac ...
- Lidl Calls Media Review
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
Lidl, the discount supermarket chain, has called a review of its med ...
- Tesco No. 1 Mobile Site In Search Study
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 15, 2015
Searchmetrics compared the search performance of nine British supermarket Web sites ...
- Tesco Consolidates Trade And Tactical Ad Work With BBH
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
Alongside its existing creative remit on the retailer's brand, BBH will n ...
- Nectar Launches Ticket Offer
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Sainsbury's loyalty programme Nectar has introduced a new service allowing consumers ...
- Amazon Leaping Into Free Same-Day Shipping, Eyeing Private-Label Groceries
Marketing Daily - Top of the News, Thom Forbes - Friday, May 29, 2015
Amazon will offer free same-day shipping to its Prime members in ...
- Waitrose Appoints Adam+Eve DDB And Should Now Address Value Perception
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
Waitrose has appointed Adam+Eve DDB to its ad account. It has o ...
- Trader Joe's, Publix, Aldi Top Grocery Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2015
For shoppers looking for organic purchases, fruits and vegetables are the ma ...
- European Parents Talking Merger To Create Fifth-Largest U.S. Supermarket Chain
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 12, 2015
The parent companies of Stop & Shop and Hannaford and other U. ...
- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...