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Customer Data A 'Key Component' In Sainsbury's Turnaround

Sainsbury’s boss says customer data will be a “key component” of its strategic plan to return the supermarket to growth after its first loss in more than a decade. CEO Mike Coupe said yesterday that the supermarket needs to make more of the fact that it “knows more about its customers than anyone else” to drive other facets of the business. It has data on its customers from its Nectar loyalty scheme, as well as through its online shopping and financial service businesses.

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